Podcast: How to Conduct Nationally Representative Surveys

One of the most common questions GeoPoll gets is around how we conduct research through the mobile phone that is nationally representative, meaning results have a high level of accuracy for the population of the country being studied. While GeoPoll uses multiple methods to achieve these goals, including advising on which mobile survey mode to use, one of the most important aspects of our process is the way in which our platform targets respondents based on their demographics.

In this episode of the GeoPoll Talks podcast, GeoPoll’s Operations Manager Wycliffe Litabalia speaks about nationally representative samples, and the steps we take to achieve nationally representative samples in emerging markets throughout Africa, Asia, and Latin America.