Measure ROI and Monitor Quality of Out of Home Advertisements
Measure ROI and Monitor Quality of Out of Home AdvertisementsOut of Home advertisements including billboards and transportation ads are regularly used around the world, but measuring their reach and effectiveness is difficult, especially in emerging markets.
GeoPoll’s Out of Home solutions can measure the ROI of specific outdoor advertisements, identify the audiences they reach, and monitor the quality of billboards during your campaign. By utilizing GeoPoll’s mobile data collection platform and panel of respondents, you can gather real-time insights from those who have traveled down roads with Out of Home advertisements, collect pictures of advertisements, and much more.
Out Of Home Metrics
Audience Demographics
Identify demographics of those who have been in areas with your Out of Home advertisement.
Return on Investment
Using pre- and post-flight surveys, GeoPoll can measure changes in brand or product awareness due to OOH ads.
Billboard Monitoring
GeoPoll's mobile application can send users to take pictures of your billboard during the campaign to verify ad placement and billboard quality
Key Performance Insights
Collect custom data on Out of Home advertisements in near-real time, allowing for immediate decision making
GeoPoll Advantages
How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.
Extensive Call Center Network
GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.
Existing Database of Respondents
GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.
Multi-Modal Data Collection
Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.
Full Service Research Team
Our experienced team manages everything from questionnaire design to interviewer training and data analysis.