Research Modes
GeoPoll’s platform supports several different research modes, which fill a wide array of specific project needs. Each of these modes can be used independently or in combination with each other, and GeoPoll’s team can work with clients to design a custom solution for your project. The modes GeoPoll supports are:
- Computer Assisted Telephone Interviewing
- Computer Assisted Personal Interviewing
- Interactive Voice Response
- Mobile web links
- Mobile application surveys and tasks
- Mobile-based focus groups
- In-person focus groups
- SMS Surveys
- SMS API and trigger-in surveys
More information about each of GeoPoll’s research modes can be found below:
Definition: Computer Assisted Telephone Interviewing
Definition: Interviews conducted by voice calls from a local call center
Technology: GeoPoll’s proprietary Interviewer Application provides survey administration, quality controls, and automatic data upload to GeoPoll’s central platform
Reach: CATI can reach anyone with access to any type of mobile phone, literacy not required
Supported question types: Any text-based question type (single choice, select-all-that-apply, matrix, open-ended, etc) is supported
Benefits: Provides a remote solution that is closest in methodological rigor to traditional in-person interviews.
Definition:
Definition:
GeoPoll’s Research Process
Assess Project Needs
GeoPoll’s team works with clients to assess the feasibility, sample needs, modes, and costing for their research project
Project Design and Planning
We work with clients to design questionnaires and sample frames, recruit and train interviewers (CATI/CAPI), and conduct a pilot if requested.
Research Production and Monitoring
The survey is sent into production and monitored on an ongoing basis. Quality checks are performed, and interim data can be delivered if required.
Quality Control
Post data collection, secondary quality checks are performed and data is cleaned by the GeoPoll research team.
Analysis and Output
Data is analyzed and compiled into the required output, including raw data files, basic tables and charts, interactive dashboards, written reports and visual decks.
Quality Controls
All GeoPoll projects go through a series of quality checks, both automated and manual, in order to provide the highest-quality data possible. These include:
Automated Data Quality Checks
GeoPoll’s platform automatically checks that answers fall within expected ranges and match provided options. The platform also flags unusual response patterns such as straightlining or satisficing.
Quality Control Dashboard
GeoPoll’s Quality Control Dashboard provides a visual representation of survey performance metrics, enabling GeoPoll to track both survey and individual interviewer performance for CATI and CAPI surveys. GeoPoll tracks metrics including completed interviews per day, refusal rates, ineligible rates, and length of interviews.
Manual Data Quality Checks
Before data is delivered to a client, GeoPoll’s Research Team performs manual data cleaning and quality control checks including removing duplicates, identifying outliers, removing nonsense answers, categorizing open-ended answers, and ensuring all answers are coded properly.
Interviewer Training
For CATI and CAPI surveys, all interviewers go through an extensive, project-specific training which includes graded practice interviews, answering difficult respondent questions, and more.
Call Recordings
For CATI, GeoPoll’s Interviewer Application records calls automatically and GeoPoll’s team reviews a percentage of all calls made per project. GeoPoll’s platform also automatically listens to call recordings and flags those with long pauses or little noise for manual review.
Choose Your Research Mode
Enter your project details below and GeoPoll's mode
picker will suggest the research modes
that will best fit your needs.