Conduct Qualitative Research in Africa, Asia, and Latin America
Qualitative data provides a deeper understanding of your target audience and their motivations, allowing you to develop products that are truly tailored to their needs and produce more effective marketing campaigns.
However, traditional qualitative research methods are expensive and infeasible when working with audiences located across wide geographic regions, making GeoPoll’s mobile-based market research online communities the best option for collecting in-depth insights from audiences across Africa and other emerging regions. Using GeoPoll’s unique mobile-based focus groups, you can gather high-quality qualitative data in a fraction of the time and cost of traditional methods.
How GeoPoll’s Market Research Online Communities Work
Recruit Participants
Eligible participants are recruited from GeoPoll’s panel and invited to join an MROC
Initiate MROC
Participants are invited to join one of GeoPoll's MROCs from their mobile device
Moderate Group
An experienced moderator solicits feedback, provides prompts, and guides group discussions
Ongoing Discussion
Active members are incentivized to encourage ongoing participation, while inactive members are replaced
Analyze Data
A detailed qualitative report is prepared from discussions, including message text and pictures
GeoPoll Advantages
How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.
Extensive Call Center Network
GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.
Existing Database of Respondents
GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.
Multi-Modal Data Collection
Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.
Full Service Research Team
Our experienced team manages everything from questionnaire design to interviewer training and data analysis.