Mobile surveys have emerged as a transformative tool in this field, providing NGOs with a flexible, cost-effective, and scalable method for collecting data. Drawing on GeoPoll’s extensive experience in mobile-based research, this article explores how mobile surveys are redefining program evaluation for NGOs.

Why Program Evaluation Matters

Program evaluation is the backbone of informed decision-making for NGOs. It helps answer critical questions:

• Are the interventions achieving the desired outcomes?
• What is the return on investment for donors?
• How can programs be refined to maximize impact?

Accurate data collection plays a crucial role in various processes, yet traditional methods like in-person surveys or paper questionnaires frequently encounter logistical and financial limitations, especially in resource-constrained environments. Mobile surveys present a compelling alternative to address these challenges effectively.

The Power of Mobile Surveys in Program Evaluation

Mobile surveys leverage the ubiquity of mobile phones to reach respondents quickly and effectively, even in remote areas. Here are key advantages of using mobile surveys for program evaluation:

1. Broad Reach

   Mobile penetration is rapidly growing worldwide, particularly in regions where NGOs are most active, such as sub-Saharan Africa and Southeast Asia. This allows NGOs to engage with hard-to-reach populations that might otherwise be excluded from evaluations.

2. Cost-Effectiveness

   Traditional data collection methods often involve high costs for travel, staffing, and logistics. Mobile surveys significantly reduce these expenses, enabling NGOs to allocate more resources to their programs.

3. Timely Data Collection

   With mobile surveys, NGOs can conduct real-time data collection, ensuring they receive actionable insights promptly. This is particularly useful for baseline and endline surveys, where timing is critical to measuring program impact.

4. Flexibility and Scalability

   Whether it’s a short SMS-based survey or an in-depth questionnaire conducted via mobile web or app, mobile surveys can be tailored to meet the specific needs of any evaluation. They can also scale to include thousands of respondents across multiple regions.

5. Enhanced Data Accuracy

   By automating data collection and minimizing manual entry, mobile surveys reduce errors and improve data quality. GeoPoll’s mobile survey platform incorporates advanced features like skip logic and validation checks to ensure reliability.

GeoPoll’s Experience in Supporting NGOs

As a leader in mobile-based research, GeoPoll has partnered with numerous NGOs to conduct impactful program evaluations. Here are some examples of how GeoPoll’s expertise has supported NGO initiatives:

• We supported a multi-country humanitarian study by employing two-way SMS and Computer-Assisted Telephone Interviewing (CATI) to collect feedback from aid recipients in various response settings. The research aimed to understand recipients’ views on the timeliness, quantity, and quality of aid, evaluate whether it met their priority needs, and identify areas for improvement.
• We contributed to a global initiative that facilitated an innovative survey, engaging over 1 million people worldwide to share their perspectives. This effort provided individuals with an opportunity to voice the issues they deemed most important for shaping future development priorities.
• We conducted a study to gather feedback from beneficiaries of financial assistance provided by a humanitarian organization. Participants were asked about the amounts received, challenges in utilizing the funds, and the types of purchases made with the assistance. The survey also examined how long the support lasted and whether any instances of bribery were encountered during distribution.

Best Practices for Using Mobile Surveys in NGO Evaluations

To maximize the effectiveness of mobile surveys, NGOs should consider the following best practices:

• Design User-Friendly Surveys: Keep questions concise and relevant, and use simple language to ensure clarity.
• Leverage Multimodal Approaches: Combine SMS, CATI, and mobile web surveys to reach diverse audiences.
• Incentivize Participation: Offer small rewards or airtime credits to encourage higher response rates.
• Ensure Data Privacy: Prioritize the confidentiality of respondents by adhering to strict data protection standards.
• Analyze and Act: Use advanced analytics to interpret survey results and implement data-driven decisions.

Conclusion

Mobile surveys are transforming program evaluation within non-governmental organizations (NGOs) by addressing traditional challenges associated with data collection. These surveys offer broad accessibility, cost-effectiveness, and the ability to gather real-time data, enabling NGOs to effectively assess the impact of their initiatives and make continuous improvements to their programs.

GeoPoll, with its extensive experience in mobile-based research, serves as a valuable resource for NGOs aiming to enhance their evaluation processes. By adopting mobile surveys, NGOs can strengthen their accountability and transparency, ultimately increasing their positive impact on the communities they serve.

Collecting Data for International Development and Relief Programs

GeoPoll has developed unique remote research systems, a large respondent database, and the experience to be able to assist essential humanitarian interventions through the provision of fast, reliable information in any circumstance.

We have worked with international development groups and governments on myriad topics, including humanitarian aid, education, employment, food security, combatting violent extremism, climate change, disease outbreaks, and financial inclusion, among many others. For more information about GeoPoll’s capabilities conducting humanitarian research around the world, please contact us.

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Survey Methodology

The study was conducted in Portuguese using GeoPoll’s Mobile Web research platform. Mobile Web is a link-based survey mode that can be taken on a very basic mobile phone browser.

For this survey, GeoPoll randomly sampled members from the extensive GeoPoll database of mobile subscribers in each province in Mozambique. This approach is called simple random sampling and accesses the overall database each day. The sampling strategy was intended to gather data from a range of age groups, gender, and locations within Mozambique.

To bolster the survey’s reach throughout Mozambique, GeoPoll also deployed online advertising channels, leveraging a methodology tailored to the specific demographics and profiles of the intended respondents.

In total, 750 respondents participated in the survey. All 11 provinces in Mozambique were represented, with the largest segments from Maputo and Maputo City.

The distribution by gender was 77% male, 22% female, and 2% that specified “other.” Most respondents fell within the 25-34 age range at 61%, followed by the

16-24 age range at 23%, and the 35+ age range at 17%.

All 750 respondents included in the survey were required to own or otherwise have access to a smartphone.

Survey Findings

Key takeaways from the research include:

• Although 95% of respondents in this study personally own a smartphone and the remaining 5% have access to a smartphone owned by a spouse, family member, friend, etc., only 69% of respondents consider themselves the primary user of the smartphone (suggesting a significant number of shared devices).
• Slightly more men consider themselves the primary user (71%) compared to women (64%).
• Women are more likely than men to have just started using a smartphone within the past year (10% vs. 5%).
• Social media and messaging are by far the most widely installed and used smartphone apps across gender and age groups.
• Almost all respondents use Facebook (93%), and most use WhatsApp (81%) and SMS/text messaging (79%).
• Most smartphone users regardless of gender or age rely on mobile data as their primary means for accessing the internet (93%) and access the internet multiple times a day (88%).
• Most access social media multiple times a day (87%), primarily using their smartphone (79%), and spend at least 30 minutes each time they access it (72%).
• Data costs pose the biggest challenge to using social media and apps (69%), followed by internet connectivity (37%), and privacy concerns (31%).
• Perceptions of social media’s impact on local culture and society skew positive overall. A third of respondents believe the impact is very positive (32%), ranging from 39% for respondents ages 35+ to 24% for respondents ages 16-24.
• Most respondents across gender and age groups are using health-related apps or chats on their smartphone (84%), and almost all express at least some level of trust in the apps/chats they use.
• When asked which types of apps they would prioritize if they had limited time, money, or access to their phone, by far the largest segment of respondents said health apps (48%), rising to 52% for women.

Click here to download GeoPoll’s full written report on smartphone and social media usage in Mozambique.

About GeoPoll

GeoPoll provides full-service research solutions in more than 120 countries globally, focusing on low- and middle-income countries. Every year, GeoPoll completes over 5 million surveys via multiple mobile-based remote and in-person data collection modes, powered by a network of 10,000+ interviewers from 65 call centers, local teams, and direct partnerships with mobile network operators. Contact us to learn more about this study and our capabilities.

About Project Last Mile

If you can find an ice-cold Coca-Cola product almost anywhere in Africa, why not life-saving medicines? Project Last Mile is a global cross-sector partnership between donors, ministries of health, and the private sector that translates supply chain and marketing best practices from the Coca-Cola ecosystem into customized solutions for public health challenges. We focus on route-to- market, cold chain strengthening, and strategic marketing and communications. We aim to improve access, availability, and demand for life-saving medicines and health services down to the last mile in Africa. Since the first pilot in 2009, Project Last Mile has transformed into a leading public-private partnership for health. We have undertaken over 59 projects across 17 African countries, impacting the lives of more than 43 million people.

Find out more at www.projectlastmile.com.

The post Project Last Mile – Smartphone and Social Media Usage Landscape in Mozambique appeared first on GeoPoll.

Here are five key trends reshaping the research landscape this year—and what they mean for the future of data-driven decision-making.

1. AI is Revolutionizing Insights

Let’s face it – AI is no longer an overused buzzword. The train has already left the station!  The integration of artificial intelligence into research is no longer a future possibility—it’s a present reality. AI tools are transforming how we gather, analyze, and act on data, delivering deeper insights faster than ever before… and that will continue in 2025, as research (as well as other industries and sectors) needs to go beyond human limitations to offer predictive capabilities and automation that redefine research efficiency.

• Predictive Analytics and Forecasting
  AI is helping businesses stay one step ahead by analyzing complex datasets and predicting trends with remarkable precision. Imagine using AI to anticipate consumer demand or market shifts before they happen and turning insights into opportunities in real time. That will be key this year.
• Automated Data Collection and Processing
  Tedious tasks like transcribing interviews or cleaning datasets will increasingly be handled by AI, which then frees up researchers to focus on strategy and storytelling. GeoPoll is already leveraging AI, and we have reported a boost in efficiency and improved data quality.
• AI-Driven Surveys
  Surveys are also getting smarter. With dynamic routing, personalization, and predictive modeling, AI will ensure respondents are only asked relevant questions, keeping them engaged while generating impactful results.

Are you looking for data to fine-tune your LLMs?  We have the largest database of voice and text data from underrepresented regions packaged for the purpose. Learn more.

2. Data Privacy and Ethics Take Center Stage

As the use becomes more pervasive, so do concerns about privacy, ethics, and transparency in an increasingly privacy-conscious world. In 2025, the research industry will put more effort into the delicate balance between leveraging data to deliver meaningful insights,  respecting consumer rights, and upholding trust.

• Data Sovereignty and Localization
  More countries will be enacting strict data storage regulations, making it vital for organizations to comply with local laws and prioritize data sovereignty.
• Transparent AI Models
  With AI driving research insights, researchers must ensure algorithms are understandable and explainable. Transparency isn’t just a best practice—it’s essential to maintaining credibility.
• Ethical Practices
  Ethical considerations will be at the forefront now more than ever, from minimizing bias in AI models to preventing the misuse of data. Researchers are now tasked with creating fair, representative studies that serve all stakeholders equitably.

3. Mobile and Digital Dominate Research

Over the last decade, smartphones and digital technologies have changed how data is collected, analyzed, and used. As global smartphone penetration reaches new heights, mobile-first methodologies are becoming a cornerstone of modern research. The digital-first approach enhances accessibility, provides real-time feedback, and opens new doors for understanding consumer behavior.

• Mobile Surveys and Ethnography
  Mobile research continues to go beyond simple surveys. It captures real-time behaviors through location data, multimedia inputs, and mobile ethnography and makes insights more accurate and actionable.
• Digital Experiences
  Engaging participants is easier than ever with tools like chatbots and immersive technologies. The use of augmented reality (AR) and virtual reality (VR) to simulate real-world scenarios and gather deeper behavioral insights is expected to be on the rise.
• IoT Integration
  Wearable devices and smart home technology are taking over in 2025 and will offer a wealth of behavioral data. These tools allow researchers to track lifestyle patterns and generate previously unattainable insights.

4. Deep Insights Through Experiential Research

Observing GeoPoll’s own trends recently, one thing is clear: data is no longer just about numbers; it’s about stories. Experiential research focuses on capturing the emotions, motivations, and lived experiences that drive consumer behavior. In 2025, qualitative research is becoming more immersive and human-centered to bring out not just what people do but why they do it.

• Empathy and Storytelling
  Looking at how aspects like social media and marketing are changing, in-depth interviews and ethnographic studies will become more important to allow researchers to connect with participants on a human level, and data into compelling narratives.
• Immersive Methods
  Simulated environments and virtual reality experiences are already helping researchers replicate real-world scenarios, providing authentic insights into decision-making processes. Expect that to grow in 2025.

The human touch remains irreplaceable, even in an AI-driven world. Researchers’ ability to contextualize and empathize ensures insights are not just accurate but meaningful.

5. Agile Research for Faster Decisions

Now, organizations don’t have the luxury of waiting weeks for insights. A lot can change rather fast. Agile research is emerging as the solution, allowing for rapid, iterative studies that adapt to changing circumstances. This is one area that makes GeoPoll popular with our clients – the ability to turn in data rapidly, for example, during times of conflict, natural crises, or moments of virality.  This trend empowers businesses to act quickly and confidently in dynamic markets and circumstances – pivot strategies, react to changes, and maintain a competitive edge, and in the case of the social sector, speed is the difference between life and death.

• Rapid Insights
  Businesses will increasingly demand quick turnarounds for data. Agile methodologies prioritize speed without sacrificing quality, delivering actionable insights within hours or days.
• Iterative Approaches
  Continuous learning and adaptability are key. Researchers must iterate on studies in real time to ensure insights remain relevant and aligned with evolving needs.

Looking Ahead

The research industry in 2025 is defined by innovation, adaptability, and a commitment to ethical practices. These trends will shape how organizations make decisions, connect with consumers, and drive impact.

At GeoPoll, we are pioneering solutions that align with these trends, from mobile-first methodologies to cutting-edge AI tools. Let us help you stay ahead of the curve—contact us today to learn more about conducting impactful research in a rapidly evolving world and get tailored insights into trends touching on your sector.

The post Top 5 Research Trends to Watch in 2025: Insights for the Future of Data appeared first on GeoPoll.

As we look forward to an even more impactful 2025, let’s briefly tour some of the public reports we published this year. These highlights represent only a fraction of our work, with many more insights shared through commissioned client reports tailored to specific needs.

Here are just a few of the stories we told through data this year:

Empowering Youth: Employment, Protests, and Entrepreneurship

Youth issues took center stage in 2024, and GeoPoll was aty hand to deliver critical insights into employment and social movements:

• Kenya Youth on Employment and Entrepreneurship: Read the report
  How are young Kenyans navigating a challenging job market? Did you know most employed Kenyans run side hustles? This study dives deep into their entrepreneurial aspirations, barriers to employment, and the solutions they believe could unlock opportunities. Policymakers and NGOs will find actionable recommendations for empowering the next generation.
• Youth Protests in Kenya and Nigeria: Kenya Report | Nigeria Report
  2024 was marked by waves of youth-led protests in Africa. Kenya took center stage with the world-famous Gen Z protests against the contested 2024 Finance Bill and what they termed as poor governance. This wave caught in many other countries, including Nigeria. We conducted surveys in both countries around the time the protests were ongoing, to examine the frustrations driving these movements, from economic hardships to systemic challenges, and highlight the collective voices demanding change.

The Age of AI, Gaming, and Technology

GeoPoll leveraged cutting-edge technology to explore its impact on societies:

• AI in Kenya Report: Read the findings
  As artificial intelligence gains traction, how is Kenya adapting? This report, conducted via phone calls, looks at awareness levels, adoption trends, public perception of AI’s role in shaping industries and everyday life, and thoughts onregulation of AI.
• Gaming in Africa 2024: Get the insights
  The gaming industry in Africa is experiencing unprecedented growth, driven by mobile technology and a young, tech-savvy population. This report uncovers gaming trends, popular platforms, and the challenges facing the industry, providing a roadmap for stakeholders looking to tap into this vibrant market.

• Betting in Africa 2024: Read the report
  On to another type of gaming, we published our annual multi-country report on betting Africa. Betting remains a complex and fast-evolving sector in Africa. This report explores betting behaviors, the role of mobile technology in its rise, and the economic implications for governments, regulators, and businesses. With insights from six countries, it offers a comprehensive look at how betting continues to shape the entertainment and economic landscape.

Health Crises: Supporting Communities During Outbreaks

Over the years, GeoPoll has leveraged remote mobile surveying to provide timely on-the-ground data during health emergencies, aiding decision-makers:

• Mpox Outbreak in DRC: Read the report
  Amid rising Mpox cases, this report highlighted public awareness levels and response gaps, offering insights that informed intervention strategies from the most affected country – the DRC.
• Zambia Cholera Outbreak: Read more about what we found
  For some time from the beginning of the year, Zambia was undergoing wave after wave of cholera outbreaks that were straining the public health response. We ran a study in the country, and thiss report detailed community perceptions, healthcare responses, and the challenges of addressing a widespread outbreak.

Taking Climate Action: Data for Sustainability

GeoPoll contributed to critical global and regional climate discussions:

• 2024 Peoples’ Climate Vote: View the survey results
  Representing 87% of the global population, and in collaboration with the United Nations Development Programme (UNDP), Browning Environmental Communications, and the University of Oxford, this survey helped people from a whopping 77 countries to voice their concerns about climate change to world leaders, featuring 15 questions designed to capture the impact of climate change on daily lives, perceptions of its handling, and desired actions from leaders.
• Climate Change Perceptions Among Africans: See the insights
  Africa is on the frontline of climate change. At around the same time nations were starting negotiations about Climate Change action at COP 29 in Baku, GeoPoll was wrapping up data collection for nationwide surveys in Ghana and Uganda to understand public attitudes, perceptions, and behaviors around climate change.

Shaping Media and Market Strategies

With a finger on the pulse of consumer behavior, GeoPoll shared actionable insights for businesses and media organizations:

• Afghanistan Media Landscape Surveys: November Report | February Report
  As the world watched the Taliban’s re-ascension to power in Afghanistan in August 2021, the picture painted in the news media was of a curtain closing after 20 years of foreign engagement there. Regardless of the circumstances and difficulties a society faces, a functioning media is crucially important to the health and well-being of that society. GeoPoll’s Afghanistan Media Audience Landscape Survey marks a pioneering effort in media establishment research post-Kabul’s fall. In a rapidly evolving media environment, these studies reveal how Afghans consume news and entertainment, offering guidance for advertisers and broadcasters.
• Paris Olympics Surveys: Before the Games | After the Games
  How did global audiences engage with the Olympics? GeoPoll, in collaboration with mediaReach OMD, conducted surveys in Ghana, Kenya, Nigeria, and Tanzania to assess public perceptions around the games, before and after. These surveys captured shifting consumer sentiment and media habits surrounding one of the year’s biggest events.
• Akili TV: Measuring Viewership of Children’s Imaginative Learning Television Programs: See how we did it
  Akili Network launched Akili TV on 31st March 2020, Kenya’s first and only dedicated free-to-air family television network with imaginative learning programs that benefit children and that parents can trust and enjoy. Akili TV digitally broadcasts on free-to-air, DSTV, GOTV, Startimes, Zuku, K24 Plus, and over the Internet. To determine the viewership of the Akili TV station versus the competition, Akili Network contracted GeoPoll, the world’s largest mobile surveying platform, to conduct an ongoing survey to gain a deep understanding of viewership, audience profiles, and media consumption habits of households with children 17-years-old and under. This would be the first measure of media consumption by children, who in Kenya account for 48% of the population.

Advancing Business, MSMEs and Brands

GeoPoll continued to support small and medium-sized enterprises across Africa:

• Africa MSME Pulse 2024:  See the trends
  Small and medium-sized enterprises (MSMEs) are the backbone of Africa’s economy, providing employment and driving innovation. In this third edition of the Africa MSME Pulse, GeoPoll captured the pulse of MSMEs across the continent, the challenges they face—such as access to finance, market volatility, and regulatory hurdles—as well as their strategies for resilience and growth. The report highlighted how MSMEs are leveraging technology, adapting to economic shifts, and playing a critical role in their communities.
• 2024 Brand Africa 100: Explore the rankings
  From local heroes to global powerhouses, this ranking celebrates Africa’s most admired brands, offering insights into consumer loyalty and market dynamics. GeoPoll is proud to contribute to the annual Brand Africa 100 report, in partnership with Brand Africa, Kantar and Brand Leadership, which celebrates the continent’s most admired brands. Drawing on survey data from over 30 African countries, this year’s 13th edition highlighted both regional champions and global powerhouses that resonate with African consumers.

Looking Ahead

As we start a new year, we reflect on a year of growth, innovation, and impactful research that has empowered organizations across the globe; we are proud to have been at the forefront of delivering actionable data that drives meaningful change.

In 2025, we are committed to expanding our reach, embracing new technologies, and continuing to support our partners with insights that shape strategies and decisions. Whether you need to understand your audience, track trends, or evaluate impact, GeoPoll is here to help. Contact us to learn how GeoPoll can support your research needs, and subscribe to our newsletter to stay updated on our latest reports, news, and services.

Also – share ideas!

The post GeoPoll’s 2024 Recap & Most Read Reports: A Year of Insights, Impact, and Innovation appeared first on GeoPoll.

GeoPoll conducted the survey using its proprietary Computer Assisted Telephone Interviewing (CATI) application. Data collection occurred from 3-30 October 2024. The live call survey was offered in Sudanese Arabic, and conducted remotely from the GeoPoll call centre in Nairobi, Kenya targeting respondents living in Sudan. The total sample size was 471 respondents. The project’s sample comprised a combination of GeoPoll’s existing Sudan database (51 completes), a GeoPoll partner database (19 completes), and Random Digit Dialing (401 completes). GeoPoll uses its extensive knowledge of telephone samples to intelligently generate RDD sample that has response rates in line with those found from the GeoPoll respondent database.

Demographics

Although the study was not purely scientific as there were no strict measures to limit demographic quotas, a diverse mix of demographics was achieved.

While the survey reached respondents in 15 out of the 18 states in Sudan, intense fighting in the western region of the country, including the burning of at least 68 villages in Darfur, limited or prevented participation from those areas.

Access to Essential Services

In times of crisis, access to power and communication are critical. In our study, almost a third of respondents (32%) report experiencing issues with their electricity or power on a daily basis in the past month. Most (65%) report experiencing issues at least once or twice a week.

Communication infrastructure, including internet and phone, seems to be fairing slightly better – at least for these respondents that were able to connect on their phones to respond to our survey. Most respondents are still experiencing at least some interruptions, however.

In terms of the internet, while the largest segment of respondents (41%) say they haven’t experienced any issues in the past 30 days, the next largest segment (18%) say they are experiencing issues daily.

Mobile phones have become essential tools for communities in crisis. With mobile connectivity, civilians can stay in touch with friends and family, access up-to-date information, connect with humanitarian facilities, and much more. In our study 48% of respondents have not experienced any mobile network outages in the past 30 days, and 11% have just experienced one outage.

Keeping communication lines open as the fighting continues will play a vital role in both the targeting and distribution of humanitarian relief.

Conduct CATI Research in Sudan

GeoPoll has extensive experience conducting research in areas of conflict and crisis through remote mobile-based methodologies. In times when it is otherwise impossible to get information from people on the ground, remote data collection can play a pivotal role in capturing the sentiment and realities of vulnerable populations.

For this study, trained interviewers at the GeoPoll call centre in Nairobi, Kenya made 24,588 unique calls to residents across Sudan. The telephone sample was randomly generated and dialed via the GeoPoll CATI application. The total number of calls made yielded approximately 15,331 opt-ins to the survey for an initial response rate of 62%. Of those who opted-in, 22 were deemed ineligible due to age and/or location. Of those eligible, 14,908 dropped off at some point in the survey, resulting in a total of 401 completes from the RDD sample for a total completion rate of 1.6%.

Based on the findings from this study, we learned and implemented several tactics to optimize response rates and ensure quality when conducting CATI research in Sudan:

• Because most respondents in our study report experiencing intermittent power, internet, and mobile network outages, it is recommended to make multiple calls to each respondent (if needed) at different times of the day and days of the week.
• Although there is no significant variation in the preferred time of day for respondents to be contacted, experimenting with different call times might still help identify optimal periods for higher response rates.
• Similarly, contacting respondents at different days of the week does not appear to significantly impact response rates, thus survey efforts can be spread evenly throughout the week.
• Snowballing method should be explored as 50% of the respondents confirmed having numbers of family and friends that may be willing to participate. Out of these, 61% shared contacts.
• Implementing the survey remotely from our call centre in Nairobi ensured a safe and stable operating environment for the interviewers to make their calls.
• For calls made from within Sudan, it may be advantageous to utilize multiple offices and locations, so that if one team is disrupted, other teams can continue making calls.

To learn more about GeoPoll’s capabilities in Sudan and around the world, please contact us.

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However, ensuring the effectiveness of these initiatives requires robust impact assessment mechanisms. Traditional methods of assessing program outcomes, such as paper-based assessments, often struggle with high costs, logistical challenges, and delays in data collection. On the flip side, mobile-based surveys offer a powerful, scalable, and cost-effective alternative, enabling organizations to gather real-time data, reach diverse populations, and make evidence-based decisions.

Through this article, we call in GeoPoll’s expertise and look at how mobile-based surveys can revolutionize impact assessment for youth and women projects across Africa.

Why Measure Impact?

Simply put, impact assessment is essential for understanding whether a program achieves its intended objectives. For youth and women-focused projects, measuring impact can help:

1. Demonstrate Effectiveness: Show stakeholders, including funders and partners, that investments yield tangible results.
2. Inform Decision-Making: Use data to refine strategies, allocate resources effectively, and scale successful initiatives.
3. Accountability: Ensure programs remain transparent and aligned with the needs of their beneficiaries.
4. Build Sustainability: Identify long-term outcomes and adapt programs to maintain their relevance over time.

Accurate, timely data is the foundation of effective impact assessment, and mobile-based surveys offer an ideal solution for collecting it.

The Advantages of Mobile-Based Surveys for Impact Assessment

Mobile-based surveys bring numerous benefits to organizations seeking to evaluate the impact of youth and women programs:

1. Reach Remote Communities: Mobile surveys can connect with respondents in urban, peri-urban, and rural areas, including those without access to traditional data collection methods. This inclusivity ensures the voices of marginalized youth and women are captured.
2. Real-Time Data Collection: Programs can gather immediate feedback from participants, enabling organizations to track progress dynamically and make mid-course adjustments if needed.
3. Cost-Effectiveness: Mobile surveys eliminate logistical costs such as field travel, printed materials, and manual data entry, making them an affordable option for NGOs, INGOs, and development agencies.
4. High Response Rates: With mobile devices being ubiquitous across Africa, SMS, mobile web, and CATI surveys offer respondents a convenient way to participate, often leading to higher response rates.
5. Scalability: Whether assessing a small pilot project or a large-scale initiative, mobile surveys can easily scale to accommodate the required sample size and geographical coverage.

How Mobile-Based Surveys Enhance Impact Assessment for Youth and Women Programs 

1. Baseline and Endline Surveys

Mobile surveys are instrumental in establishing baselines before a project begins and conducting endline assessments to measure changes. For example:

• Youth Employment Programs: Use baseline surveys to gather data on participants’ skills, employment status, and income levels. After the program, conduct an endline survey to track improvements in these metrics.
• Women’s Entrepreneurship Initiatives: Measure participants’ business performance, access to finance, and market reach before and after the intervention.

2. Real-Time Monitoring and Feedback

Mobile surveys enable continuous data collection throughout a program’s lifecycle. This ongoing feedback helps organizations:

• Identify areas for improvement while the program is still running.
• Understand beneficiaries’ satisfaction and challenges in real time.
• Adjust interventions to meet participants’ needs better.

For instance, a training program for women entrepreneurs can use mobile surveys to gauge participants’ understanding of concepts after each session and ensure that the curriculum meets their needs.

3. Post-Program Evaluation

Evaluating long-term impact is vital to determine whether a program’s benefits are sustained over time. Mobile surveys allow organizations to follow up with participants months or even years after a project ends. Examples include:

• Tracking youth who completed vocational training to assess their employment retention or business growth.
• Monitoring women entrepreneurs to understand how their businesses evolve and whether they continue to benefit from program interventions. 

4. Gender-Sensitive Data Collection

Mobile surveys can be designed to address gender-specific issues, ensuring women’s perspectives are accurately captured. Features like anonymous responses can encourage participants to share honest feedback, particularly when addressing sensitive topics such as gender discrimination or access to financial services.

Case Example: Driving Impact for Youth Empowerment through Mobile Surveys

A global foundation committed to creating sustainable opportunities for youth in Africa funded an initiative aimed at improving employment outcomes for young people in Kenya. The program focused on providing vocational training and entrepreneurship support to equip youth with the skills needed to succeed in a rapidly evolving job market.

To ensure the initiative’s success and align with its values of transparency, evidence-based decision-making, and measurable impact, the foundation partnered with GeoPoll to conduct a comprehensive impact assessment using mobile-based surveys.

How GeoPoll Supported the Initiative

1. Baseline Data Collection:

• • At the program’s outset, GeoPoll conducted a baseline survey via SMS to gather data on participants’ demographics, employment status, skill levels, and career aspirations. This provided a clear starting point for measuring the program’s impact.
  • The baseline data also highlighted key challenges, such as gaps in digital literacy and access to job opportunities, helping refine the program’s focus.

2. Real-Time Monitoring:

• • • Throughout the initiative, GeoPoll deployed periodic mobile surveys to track participants’ progress. For example:
      • During training sessions, youth participants were surveyed on their understanding of course materials and satisfaction with the trainers.
      • Participants involved in entrepreneurship support shared updates on their business development, including challenges they faced and additional resources they needed.

The real-time feedback enabled the implementing organization to adjust the training content, improve delivery methods, and address participant concerns promptly.

3. Endline and Impact Evaluation:

• • At the conclusion of the program, GeoPoll conducted an endline survey to measure outcomes such as:
    • Increases in employment rates among participants.
    • Growth in incomes for those who started businesses.
    • Changes in participants’ perceptions of their career prospects and overall confidence.
  • The results were compared with the baseline data, providing a clear picture of the program’s impact and identifying areas for future improvement.

4. Post-Program Follow-Up:

• • Six months after the program ended, GeoPoll carried out a follow-up survey to assess the sustainability of the outcomes. Key insights included:
    • Participants’ continued employment or business performance.
    • Challenges faced in scaling their businesses or retaining jobs.
    • Additional support participants felt they needed to succeed long-term.
  • This follow-up data helped the foundation plan for future iterations of the program and provided evidence of the initiative’s sustained impact.

Outcomes

Using GeoPoll’s mobile survey capabilities, the foundation achieved transparency through real-time reporting, gained evidence-based insights that guided program improvements, and demonstrated impact with measurable outcomes like increased employment rates and income growth. Mobile surveys efficiently collected data from urban and rural areas in Kenya, avoiding logistical challenges and reinforcing the need for continued investment in youth initiatives. This case highlights the vital role mobile surveys play in evaluating youth programs and fostering meaningful change for Africa’s youth.

Best Practices for Conducting Mobile-Based Impact Assessments

To maximize the effectiveness of mobile-based surveys, organizations should follow these best practices:

1. Design Clear and Concise Surveys: Keep questions simple and relevant to ensure high completion rates.
2. Choose the Right Mode: Use SMS for broad reach, mobile web for in-depth responses, or apps for multimedia surveys.
3. Segment Audiences: Tailor questions to specific groups, such as youth, women, or rural populations, to capture relevant insights.
4. Ensure Data Privacy: Protect respondents’ data by adhering to ethical standards and local regulations.
5. Analyze and Share Results: Use the data to generate actionable insights, create visual reports, and share findings with stakeholders.

GeoPoll: Your Partner in Impact Assessment

GeoPoll has been at the forefront of mobile-based research across Africa, helping NGOs, INGOs, and development agencies assess the impact of their programs. With expertise in mobile-based surveys, GeoPoll ensures that organizations can gather reliable, actionable data from even the most remote regions.

Whether you’re measuring the outcomes of a youth employment initiative or evaluating the long-term effects of a women’s empowerment project, GeoPoll provides the tools and expertise to make your impact assessment efficient and effective.

Ready to measure the impact of your youth and women programs? Contact GeoPoll today to learn how mobile surveys can transform your evaluation process and amplify your impact.

The post Using Mobile-Based Surveys to Measure the Impact of Youth and Women Projects in Africa appeared first on GeoPoll.

To better understand the perspectives of Kenya’s youth on employment and entrepreneurship, GeoPoll conducted a survey capturing insights into their aspirations, challenges, and perceived opportunities. This report highlights the key findings from the survey and sheds light on the current state of youth employment, their attitudes toward entrepreneurship, and the structural barriers they face in achieving economic stability.

Demographic Overview

The survey gathered feedback from a varied group of young people in Kenya. The participants ranged from 18-35 years old, with the largest share being between 25-35 years old (64%), and comprised 63% male and 37% female. A significant number held college degrees (70%).

Household Income

When asked about their present household income, the largest group, at 44%, makes less than Kes. 30,000. This is followed by 20% who earn between Kes. 30,000 and Kes. 50,000, and then 17% who have an income ranging from Kes. 50,000 to Kes. 80,000. Only 6% said they earn over Kes. 150,000.

Key Findings

Employment Status

The findings revealed a mixed picture: 38% of respondents identified as unemployed, highlighting the ongoing struggle for stable job opportunities. Conversely, 37% reported being employed full-time, while 26% indicated part-time employment, reflecting the diverse ways young people are participating in the workforce.

Top employment sectors in Kenya

Among those surveyed, 19% identified themselves as working in the Information and Communications Technology (ICT) sector, making it the largest group. Kenya is renowned for technology leadership across the continent. A lot of Kenyan youth work in the digital economy, including remote work, freelancing, and content creation, which made the government enforce the Digital Service Tax.

The agribusiness sector accounted for 14% of employment. Additionally, another 14% of respondents reported being involved in the sale of goods and services, particularly within the supermarket industry. The hotel and tourism sector comprised 12% of the workforce, while 8% were employed in both finance and insurance. The manufacturing sector employed 7% of workers, and transportation accounted for 5% of employment. The construction industry, , which the government has been pushing through the Affordable Housing Program, represented 3% of those employed.

Side Hustles

Despite the variations in employment status, the majority of respondents (71  %) reported having side hustles—small-scale entrepreneurial activities that supplement their income. This highlights the resilience and adaptability of Kenya’s youth, who are leveraging their skills and creativity to navigate an unpredictable economic environment.

Seeking for Employment

Among the individuals identified as unemployed, which constitutes 37% of the surveyed population, a significant 91% are actively seeking employment. Within this group, 33% have reported that their job search has extended over the past two years. An additional 26% have been searching for more than one year but less than two years, while 24% have been in pursuit of employment for a duration of six months to one year. Lastly, 18% have begun their search within the last six months.

Unemployment challenges

When asked about some of the challenges they faced as being unemployed, a staggering 80% of respondents cited a lack of job opportunities as the primary hurdle. Additionally, 42% pointed to the pervasive issue of nepotism and cronysm, expressing frustration over the necessity of personal connections to secure employment. Insufficient networking opportunities were highlighted by 39% of participants, while 34% underscored inadequate support from government and institutions as a barrier. Other significant challenges include lack of work experience (32%), limited access to career guidance (17%), and skills mismatches (17%). Mental health struggles and low morale also emerged, with 6% noting the emotional toll of prolonged unemployment.

Entrepreneurship

The survey revealed a strong entrepreneurial spirit among Kenyan youth, with an overwhelming 87% expressing interest in starting their own businesses. This highlights a growing inclination toward self-employment as a pathway to economic independence and opportunity.

Furthermore, the survey found that 56% of respondents prefer running their businesses full-time, while 39% expressed interest in pursuing entrepreneurship on a part-time basis. Notably, 6% remained uncertain about their preferred approach.

Entrepreneurship Sector

When it comes to sectors of interest, retail and trade emerged as the most desired field, attracting 33% of the respondents. Agriculture followed closely with 27%, reflecting the sector’s longstanding significance in Kenya’s economy. Technology ranked third at 21%, highlighting the growing appeal of innovation and digital solutions among the youth. These preferences underscore a blend of traditional and modern entrepreneurial pursuits shaped by both market opportunities and emerging trends.

Entrepreneurship Barrier

Starting a business in Kenya presents several challenges for youth. A significant 72% of respondents cited lack of access to capital as the primary obstacle, limiting their ability to realize their ideas. Additionally, 9% noted the absence of support systems or mentors, while 7% mentioned market competition as a barrier to sustaining their businesses.

Furthermore, 6% identified a lack of business knowledge and skills, pointing to deficiencies in education and training. Also, 6% expressed uncertainty about starting their ventures, whether due to unclear business ideas or being overwhelmed by too many options. These findings underscore the need for improved access to funding, mentorship, and capacity-building initiatives for young entrepreneurs in Kenya.

Opportunities for young people

A significant portion of the youth in Kenya (60%) holds the belief that ample opportunities exist for young individuals interested in entrepreneurship. However, 33% of the respondents express the contrary view, indicating that they believe there are insufficient opportunities available. Additionally, 7% of the youth are uncertain and do not have a clear opinion on the matter.

Support

Financial support (grants and loans) (82%) – is the most sought-after form of assistance for aspiring young entrepreneurs, with 82% of respondents identifying it as crucial to starting their businesses. This highlights the significant role of access to capital in empowering youth to overcome financial barriers and kickstart their ventures. Mentorship and guidance (51%) – The survey also found that mentorship and guidance are highly valued by young entrepreneurs, with 51% of respondents identifying them as essential forms of support.

Skill training programs (51%) – The survey further revealed that skill training programs are a key need for young entrepreneurs, with 51% of respondents highlighting their importance. These programs play a crucial role in equipping youth with practical knowledge and expertise to manage and grow their businesses effectively.

Government Policies and incentives (45%) –  45% of respondents identified Government policies and incentives as an important factor in starting a business. This highlights the need for favorable policies, such as tax incentives, subsidies, and business-friendly regulations, which can help reduce barriers to entry for young entrepreneurs.

Networking events (39%) – Networking events were recognized as an essential support mechanism, with 39% of respondents emphasizing their importance. These events provide young entrepreneurs with valuable opportunities to connect with potential partners, investors, and industry experts, fostering collaboration and business growth.

Training Programs

The survey revealed that 54% of respondents have engaged in entrepreneurial or business training programs offered by either governmental or non-governmental organizations. Among those who participated, 34% reported that these programs moderately enhanced their entrepreneurial and business skills. Additionally, 29% noted a slight improvement, while 26% experienced a significant enhancement in their skills. Conversely, 10% of participants indicated that they saw no improvement from the training received.

Methodology/About this Survey

This Exclusive Survey was run via the GeoPoll mobile application between the 10th and 15th of November 2024 in Kenya. The sample size was 749, composed of random app users between 18 and 35. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.

Please get in touch with us to get more details about our capabilities, explore more on the theme of youth and employment, or other topics in Africa, Asia, and Latin America.

The post Perception of Kenya Youth on Employment and Entrepreneurship appeared first on GeoPoll.

To answer these questions and more, GeoPoll ran a wide-ranging, nationally representative survey via Computer-Assisted Telephone Interviews (CATI), as part of a bigger, upcoming whitepaper on the impact of AI on research. The findings offer valuable insights for decision-makers and innovators alike. Some key findings include:

• Growing but limited AI awareness, with only 32% of Kenyans aware of AI, but those most familiar with AI are significantly using it.
• With fears that AI threatens an already low employment rate, over 75% of respondents believe AI should be carefully managed and regulated, but very few would support a ban.
• AI is being applied across a diverse set of functions, primarily in areas related to information acquisition/research (37%) and content production (13%), but specialized, day-to-day applications of AI remain niche or less accessible to the general public.
• There are significant opportunities for AI education and adoption.

What’s Inside the Report?

• Comprehensive analysis of AI awareness and usage patterns
• Deep dive into public attitudes toward AI benefits and risks
• Detailed breakdown of policy support and governance preferences
• Critical insights on AI’s benefits, risks, and governance
• Sector-specific analysis of AI relevance and adoption
• Rich cross-tabulated data connecting awareness, familiarity, and perceived importance
• Strategic implications for Kenya’s AI future

Download the Full Report Now – FREE

Complete the form below to receive immediate, FREE access to the full research report and priority notification when our comprehensive AI whitepaper launches:

Contact GeoPoll

Contact us to access specialized data segments from this study, commission a similar AI perception study in your target market, talk about our data for LLM fine-tuning, and learn about GeoPoll’s full range of research capabilities.

The post AI in Kenya: Research Report on Public Awareness, Attitudes, and Expectations appeared first on GeoPoll.

Climate change is one of the most pressing challenges facing Africa today, with its impacts already being felt across the continent. From rising temperatures and unpredictable rainfall patterns to more frequent and severe droughts and floods, climate change threatens the livelihoods of millions of Africans, particularly those in vulnerable communities. As climate-related disruptions continue to exacerbate food insecurity, water scarcity, and health risks, it becomes crucial to understand how Africans perceive these changes and their readiness to adapt.

GeoPoll Climate Change Perception among Africans

At around the same time, nations were starting negotiations about Climate Change action at COP 29 in Baku; GeoPoll was wrapping up data collection for nationwide surveys in Ghana and Uganda to understand public attitudes, perceptions, and behaviors around climate change.

As Africa takes center stage in the climate change conversation, this survey provides valuable cross-sectional information to help policymakers, and organizations better address these challenges and foster resilience. 

Summary

• 93% of the respondents have heard about climate change.
• Social Media (72%) and Television (62%) are the leading source of information for climate change.
• Droughts and water shortage (72%) and Food insecurity due to reduced agricultural yields (58%) are the most significant potential impact of climate change in Africa.
• Extreme heat (40%) and floods (24%) are the most significant potential impacts of climate change on Africa.
• Some people believe that climate change is caused by human activities (78%), while others believe it is a natural process (19%).
• Governments (50%) are the most responsible for addressing climate change in Africa
• Planting trees or participating in environmental initiatives (70%), Reducing waste and recycling (64%) are the top actions to reduce your impact on the environment.

Demographic Overview

The survey collected responses from a diverse group of young Ghanaians and Ugandans. Most respondents were aged 25-34 (50%), with 79% male and 21% female. Most had college degrees (45%).

Key Findings 

Climate Change Awareness

A majority of the respondents 93% agree to be aware of Climate Change affecting the world. 82% stated that they have good understanding of matters climate change.

Source of Information

The top sources of climate change information highlight the blend of digital and traditional channels shaping public awareness. Leading the way, 72% of people turn to social media, which offers rapid access to news, trends, and activist content. Television follows at 62%, delivering a wide reach with news segments and documentaries, while radio, trusted and accessible, informs 45% of people, especially in areas with limited internet access. Newspapers remain a go-to for 33%, indicating a continued appetite for in-depth coverage. Additionally, government campaigns engage 26% of respondents, and friends and family discussions influence 23%, revealing the role of personal connections in spreading awareness about climate issues.

Effects of Climate Change in Africa

When asked if climate change has impacted Africa, a resounding 71% of respondents agree that the effects are significant. Among these, drought and water scarcity stand out as the most visible impact, noted by 72% of respondents. Following closely, 59% highlight food insecurity linked to declining agricultural yields, while 55% point to extreme weather events reshaping communities and landscapes. Economic hardships, cited by 40%, and health issues, noted by 39%, also underscore the sweeping impact on daily life. Other critical concerns include loss of biodiversity and wildlife (34%), rising sea levels and coastal erosion (31%), and even migration from uninhabitable areas (8%), painting a vivid picture of the challenges climate change poses across the continent.

Personal Experience with Climate Change

The study aimed to illustrate the various ways in which individuals’ lives have been impacted by climate change. A significant 66% of respondents indicated that they feel personally affected by this global issue.

Among the specific effects reported, extreme heat emerged as a major concern, with 40% of participants citing it as a significant impact on their daily lives. Additionally, 24% of respondents reported experiencing the adverse effects of flooding, which has disrupted their communities and infrastructure. Food shortages were acknowledged by 20% of those surveyed, highlighting the challenges of maintaining food security in the face of changing climate conditions. Lastly, 12% of respondents expressed concerns about water scarcity, indicating a growing struggle to access this essential resource.

Overall, the findings reveal the tangible and pressing challenges that climate change presents to individuals and communities alike.

Climate change is caused by human activities

When surveyed, some individuals think that human actions are responsible for climate change, while others argue that it is a natural phenomenon or that it doesn’t exist at all. A significant majority, 78%, believe that human activities are the primary cause of climate change. Conversely, 19% deny that climate change is a result of a natural cycle and attribute it to human actions. Meanwhile, 3% are uncertain and require additional information, and 1% do not accept that climate change is occurring.

Action taken by communities

• Reforestation/Tree Planting – The survey indicates that 53% of respondents are actively engaged in tree planting initiatives and are encouraging community members to participate in these efforts. This collective action is aimed at addressing climate change effectively.
• Education and awareness campaigns – 20% are engaged in educational programs and awareness initiatives related to climate change. As social media emerges as the primary source for information, policymakers, NGOs, and organizations have a greater opportunity to utilize these platforms for disseminating climate change information.
• Water conservation measures – 8% of the respondents are taking water conservation measures in order to curb climate change.
• Renewable energy adaptation (8%) – By leveraging solar, wind, hydropower, and other renewable sources, African nations are diversifying their energy mix, reducing dependence on fossil fuels, and enhancing energy security.
• Waste reduction and recycling (6%) – According to StopWaste, waste prevention and recycling are important practices to reduce greenhouse gas emissions-which are the cause of climate change.

Climate Change Urgency

66% of those surveyed indicate that Climate change needs urgent attention in Africa. For many, the urgency stems from witnessing firsthand the effects of extreme weather patterns, dwindling water resources, and the disruption of livelihoods dependent on agriculture and natural ecosystems.

Furthermore, a notable 89% of participants indicate a desire to expand their knowledge about climate change, demonstrating a broad enthusiasm to grasp the issue and its effects on their lives and communities. This willingness to learn expresses the increasing awareness of climate-related challenges and the understanding that informed people can effect change, whether by adopting sustainable practices or advocating for policy reforms. The inclination to acquire more knowledge also signifies a preparedness to accept new insights, tools, and skills that can assist in both adapting to and addressing climate change.

Methodology/About this Survey 

This Exclusive Survey was run via the GeoPoll mobile application between 2nd October and 12th of November 2024 in Ghana and Uganda. The sample size was 630, composed of random app users between 18 and 45. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.

Please get in touch with us to get more details about exclusive GeoPoll surveys, conduct a scientific study of climate change, or other topics in Africa, Asia, and Latin America.

The post Climate Change Perception among Africans appeared first on GeoPoll.

The results offer deep insights into Afghanistan’s evolving media landscape and how millions of Afghans consume television, radio, and digital content in 2024, which can help businesses, broadcasters, and organizations understand the audience landscape in this unique market.

Here, we highlight some key findings from the study and provide free access to the report.

Key Findings

Television Remains Dominant

Television continues to be a significant source of information and entertainment, with 67% of Afghan adults watching TV at least monthly. Key findings include:

• Tolo, Tolo News, and Ariana lead terrestrial TV channels.
• Among satellite channels, Afghanistan International dominates with 47% reach, followed by GEM Bollywood at 36%.
• Female viewership notably exceeds male viewership for several major channels.
• Prime time viewing peaks during the 6 PM-10 PM slot
• Politics, sports, and drama are the most-watched programming genres.

Radio’s Continued Relevance

While radio reaches a smaller audience than television, it remains an important medium, with 38% of adult Afghans tuning in monthly, mostly adults over 18. Here are some findings:

• BBC maintains the highest listenership with 27.35% reach.
• Arman and Azadi follow with 20.69% and 19.33% reach respectively.
• Education, news, and politics are the most popular radio programming genres.

Digital Media’s Growing Impact

The digital transformation in Afghanistan is evident through solid engagement with online platforms:

• 60% of Afghans access the internet on an average day.
• 61% use social media platforms daily.
• 28% consume television or video content online.

Digital Platform Preferences:

• YouTube leads video streaming platforms with 69% usage
• Facebook dominates social media with 47% usage, followed by Instagram.
• Emerging platforms like TikTok and Snapchat show growing adoption at 7% each

Download the FREE Report

Want to dive deeper into Afghanistan’s media landscape? Download our comprehensive report to get insights into:

• Media audience universe estimates, with detailed demographic breakdowns.
• Top Terrestrial and Satellite TV Stations by reach and gender, with hour-by-hour audience tracking.
• The most watched TV programme genres.
• Radio station rankings by reach and gender.
• Top radio genres.
• Internet access and usage.
• Top social media platforms
• Top Streaming Video OnDemand (SVOD) platforms.

Fill out this form to get the free report:

Implications for Media Stakeholders

Reliable audience data is crucial for sustaining a functioning media ecosystem, especially in a complex environment like Afghanistan. The GeoPoll Media Viewership Survey provides broadcasters, advertisers, and organizations with insights to optimize programming, allocate resources effectively, and understand what content resonates most with the public.

For example, the data suggests a multi-platform approach may be practical, combining traditional broadcast media with digital channels to maximize reach.

Overall, despite ongoing challenges, Afghanistan maintains a diverse and active media ecosystem, with audiences engaging across traditional and digital platforms. This further points to the continuing importance of media in Afghan society and its role in keeping the population informed and connected.

To learn more about this study and our work in Afghanistan and across the world, please contact us.

The post Afghanistan Media Landscape: Key Insights from GeoPoll’s 2024 Survey appeared first on GeoPoll.