GeoPoll conducted the survey using its proprietary Computer Assisted Telephone Interviewing (CATI) application. Data collection occurred from 3-30 October 2024. The live call survey was offered in Sudanese Arabic, and conducted remotely from the GeoPoll call centre in Nairobi, Kenya targeting respondents living in Sudan. The total sample size was 471 respondents. The project’s sample comprised a combination of GeoPoll’s existing Sudan database (51 completes), a GeoPoll partner database (19 completes), and Random Digit Dialing (401 completes). GeoPoll uses its extensive knowledge of telephone samples to intelligently generate RDD sample that has response rates in line with those found from the GeoPoll respondent database.

Demographics

Although the study was not purely scientific as there were no strict measures to limit demographic quotas, a diverse mix of demographics was achieved.

While the survey reached respondents in 15 out of the 18 states in Sudan, intense fighting in the western region of the country, including the burning of at least 68 villages in Darfur, limited or prevented participation from those areas.

Access to Essential Services

In times of crisis, access to power and communication are critical. In our study, almost a third of respondents (32%) report experiencing issues with their electricity or power on a daily basis in the past month. Most (65%) report experiencing issues at least once or twice a week.

Communication infrastructure, including internet and phone, seems to be fairing slightly better – at least for these respondents that were able to connect on their phones to respond to our survey. Most respondents are still experiencing at least some interruptions, however.

In terms of the internet, while the largest segment of respondents (41%) say they haven’t experienced any issues in the past 30 days, the next largest segment (18%) say they are experiencing issues daily.

Mobile phones have become essential tools for communities in crisis. With mobile connectivity, civilians can stay in touch with friends and family, access up-to-date information, connect with humanitarian facilities, and much more. In our study 48% of respondents have not experienced any mobile network outages in the past 30 days, and 11% have just experienced one outage.

Keeping communication lines open as the fighting continues will play a vital role in both the targeting and distribution of humanitarian relief.

Conduct CATI Research in Sudan

GeoPoll has extensive experience conducting research in areas of conflict and crisis through remote mobile-based methodologies. In times when it is otherwise impossible to get information from people on the ground, remote data collection can play a pivotal role in capturing the sentiment and realities of vulnerable populations.

For this study, trained interviewers at the GeoPoll call centre in Nairobi, Kenya made 24,588 unique calls to residents across Sudan. The telephone sample was randomly generated and dialed via the GeoPoll CATI application. The total number of calls made yielded approximately 15,331 opt-ins to the survey for an initial response rate of 62%. Of those who opted-in, 22 were deemed ineligible due to age and/or location. Of those eligible, 14,908 dropped off at some point in the survey, resulting in a total of 401 completes from the RDD sample for a total completion rate of 1.6%.

Based on the findings from this study, we learned and implemented several tactics to optimize response rates and ensure quality when conducting CATI research in Sudan:

• Because most respondents in our study report experiencing intermittent power, internet, and mobile network outages, it is recommended to make multiple calls to each respondent (if needed) at different times of the day and days of the week.
• Although there is no significant variation in the preferred time of day for respondents to be contacted, experimenting with different call times might still help identify optimal periods for higher response rates.
• Similarly, contacting respondents at different days of the week does not appear to significantly impact response rates, thus survey efforts can be spread evenly throughout the week.
• Snowballing method should be explored as 50% of the respondents confirmed having numbers of family and friends that may be willing to participate. Out of these, 61% shared contacts.
• Implementing the survey remotely from our call centre in Nairobi ensured a safe and stable operating environment for the interviewers to make their calls.
• For calls made from within Sudan, it may be advantageous to utilize multiple offices and locations, so that if one team is disrupted, other teams can continue making calls.

To learn more about GeoPoll’s capabilities in Sudan and around the world, please contact us.

The post Sudan Conflict: GeoPoll’s Remote Mobile-based CATI Surveys Provide Access to Civilians in Crisis appeared first on GeoPoll.

However, ensuring the effectiveness of these initiatives requires robust impact assessment mechanisms. Traditional methods of assessing program outcomes, such as paper-based assessments, often struggle with high costs, logistical challenges, and delays in data collection. On the flip side, mobile-based surveys offer a powerful, scalable, and cost-effective alternative, enabling organizations to gather real-time data, reach diverse populations, and make evidence-based decisions.

Through this article, we call in GeoPoll’s expertise and look at how mobile-based surveys can revolutionize impact assessment for youth and women projects across Africa.

Why Measure Impact?

Simply put, impact assessment is essential for understanding whether a program achieves its intended objectives. For youth and women-focused projects, measuring impact can help:

1. Demonstrate Effectiveness: Show stakeholders, including funders and partners, that investments yield tangible results.
2. Inform Decision-Making: Use data to refine strategies, allocate resources effectively, and scale successful initiatives.
3. Accountability: Ensure programs remain transparent and aligned with the needs of their beneficiaries.
4. Build Sustainability: Identify long-term outcomes and adapt programs to maintain their relevance over time.

Accurate, timely data is the foundation of effective impact assessment, and mobile-based surveys offer an ideal solution for collecting it.

The Advantages of Mobile-Based Surveys for Impact Assessment

Mobile-based surveys bring numerous benefits to organizations seeking to evaluate the impact of youth and women programs:

1. Reach Remote Communities: Mobile surveys can connect with respondents in urban, peri-urban, and rural areas, including those without access to traditional data collection methods. This inclusivity ensures the voices of marginalized youth and women are captured.
2. Real-Time Data Collection: Programs can gather immediate feedback from participants, enabling organizations to track progress dynamically and make mid-course adjustments if needed.
3. Cost-Effectiveness: Mobile surveys eliminate logistical costs such as field travel, printed materials, and manual data entry, making them an affordable option for NGOs, INGOs, and development agencies.
4. High Response Rates: With mobile devices being ubiquitous across Africa, SMS, mobile web, and CATI surveys offer respondents a convenient way to participate, often leading to higher response rates.
5. Scalability: Whether assessing a small pilot project or a large-scale initiative, mobile surveys can easily scale to accommodate the required sample size and geographical coverage.

How Mobile-Based Surveys Enhance Impact Assessment for Youth and Women Programs 

1. Baseline and Endline Surveys

Mobile surveys are instrumental in establishing baselines before a project begins and conducting endline assessments to measure changes. For example:

• Youth Employment Programs: Use baseline surveys to gather data on participants’ skills, employment status, and income levels. After the program, conduct an endline survey to track improvements in these metrics.
• Women’s Entrepreneurship Initiatives: Measure participants’ business performance, access to finance, and market reach before and after the intervention.

2. Real-Time Monitoring and Feedback

Mobile surveys enable continuous data collection throughout a program’s lifecycle. This ongoing feedback helps organizations:

• Identify areas for improvement while the program is still running.
• Understand beneficiaries’ satisfaction and challenges in real time.
• Adjust interventions to meet participants’ needs better.

For instance, a training program for women entrepreneurs can use mobile surveys to gauge participants’ understanding of concepts after each session and ensure that the curriculum meets their needs.

3. Post-Program Evaluation

Evaluating long-term impact is vital to determine whether a program’s benefits are sustained over time. Mobile surveys allow organizations to follow up with participants months or even years after a project ends. Examples include:

• Tracking youth who completed vocational training to assess their employment retention or business growth.
• Monitoring women entrepreneurs to understand how their businesses evolve and whether they continue to benefit from program interventions. 

4. Gender-Sensitive Data Collection

Mobile surveys can be designed to address gender-specific issues, ensuring women’s perspectives are accurately captured. Features like anonymous responses can encourage participants to share honest feedback, particularly when addressing sensitive topics such as gender discrimination or access to financial services.

Case Example: Driving Impact for Youth Empowerment through Mobile Surveys

A global foundation committed to creating sustainable opportunities for youth in Africa funded an initiative aimed at improving employment outcomes for young people in Kenya. The program focused on providing vocational training and entrepreneurship support to equip youth with the skills needed to succeed in a rapidly evolving job market.

To ensure the initiative’s success and align with its values of transparency, evidence-based decision-making, and measurable impact, the foundation partnered with GeoPoll to conduct a comprehensive impact assessment using mobile-based surveys.

How GeoPoll Supported the Initiative

1. Baseline Data Collection:

• • At the program’s outset, GeoPoll conducted a baseline survey via SMS to gather data on participants’ demographics, employment status, skill levels, and career aspirations. This provided a clear starting point for measuring the program’s impact.
  • The baseline data also highlighted key challenges, such as gaps in digital literacy and access to job opportunities, helping refine the program’s focus.

2. Real-Time Monitoring:

• • • Throughout the initiative, GeoPoll deployed periodic mobile surveys to track participants’ progress. For example:
      • During training sessions, youth participants were surveyed on their understanding of course materials and satisfaction with the trainers.
      • Participants involved in entrepreneurship support shared updates on their business development, including challenges they faced and additional resources they needed.

The real-time feedback enabled the implementing organization to adjust the training content, improve delivery methods, and address participant concerns promptly.

3. Endline and Impact Evaluation:

• • At the conclusion of the program, GeoPoll conducted an endline survey to measure outcomes such as:
    • Increases in employment rates among participants.
    • Growth in incomes for those who started businesses.
    • Changes in participants’ perceptions of their career prospects and overall confidence.
  • The results were compared with the baseline data, providing a clear picture of the program’s impact and identifying areas for future improvement.

4. Post-Program Follow-Up:

• • Six months after the program ended, GeoPoll carried out a follow-up survey to assess the sustainability of the outcomes. Key insights included:
    • Participants’ continued employment or business performance.
    • Challenges faced in scaling their businesses or retaining jobs.
    • Additional support participants felt they needed to succeed long-term.
  • This follow-up data helped the foundation plan for future iterations of the program and provided evidence of the initiative’s sustained impact.

Outcomes

Using GeoPoll’s mobile survey capabilities, the foundation achieved transparency through real-time reporting, gained evidence-based insights that guided program improvements, and demonstrated impact with measurable outcomes like increased employment rates and income growth. Mobile surveys efficiently collected data from urban and rural areas in Kenya, avoiding logistical challenges and reinforcing the need for continued investment in youth initiatives. This case highlights the vital role mobile surveys play in evaluating youth programs and fostering meaningful change for Africa’s youth.

Best Practices for Conducting Mobile-Based Impact Assessments

To maximize the effectiveness of mobile-based surveys, organizations should follow these best practices:

1. Design Clear and Concise Surveys: Keep questions simple and relevant to ensure high completion rates.
2. Choose the Right Mode: Use SMS for broad reach, mobile web for in-depth responses, or apps for multimedia surveys.
3. Segment Audiences: Tailor questions to specific groups, such as youth, women, or rural populations, to capture relevant insights.
4. Ensure Data Privacy: Protect respondents’ data by adhering to ethical standards and local regulations.
5. Analyze and Share Results: Use the data to generate actionable insights, create visual reports, and share findings with stakeholders.

GeoPoll: Your Partner in Impact Assessment

GeoPoll has been at the forefront of mobile-based research across Africa, helping NGOs, INGOs, and development agencies assess the impact of their programs. With expertise in mobile-based surveys, GeoPoll ensures that organizations can gather reliable, actionable data from even the most remote regions.

Whether you’re measuring the outcomes of a youth employment initiative or evaluating the long-term effects of a women’s empowerment project, GeoPoll provides the tools and expertise to make your impact assessment efficient and effective.

Ready to measure the impact of your youth and women programs? Contact GeoPoll today to learn how mobile surveys can transform your evaluation process and amplify your impact.

The post Using Mobile-Based Surveys to Measure the Impact of Youth and Women Projects in Africa appeared first on GeoPoll.

To better understand the perspectives of Kenya’s youth on employment and entrepreneurship, GeoPoll conducted a survey capturing insights into their aspirations, challenges, and perceived opportunities. This report highlights the key findings from the survey and sheds light on the current state of youth employment, their attitudes toward entrepreneurship, and the structural barriers they face in achieving economic stability.

Demographic Overview

The survey gathered feedback from a varied group of young people in Kenya. The participants ranged from 18-35 years old, with the largest share being between 25-35 years old (64%), and comprised 63% male and 37% female. A significant number held college degrees (70%).

Household Income

When asked about their present household income, the largest group, at 44%, makes less than Kes. 30,000. This is followed by 20% who earn between Kes. 30,000 and Kes. 50,000, and then 17% who have an income ranging from Kes. 50,000 to Kes. 80,000. Only 6% said they earn over Kes. 150,000.

Key Findings

Employment Status

The findings revealed a mixed picture: 38% of respondents identified as unemployed, highlighting the ongoing struggle for stable job opportunities. Conversely, 37% reported being employed full-time, while 26% indicated part-time employment, reflecting the diverse ways young people are participating in the workforce.

Top employment sectors in Kenya

Among those surveyed, 19% identified themselves as working in the Information and Communications Technology (ICT) sector, making it the largest group. Kenya is renowned for technology leadership across the continent. A lot of Kenyan youth work in the digital economy, including remote work, freelancing, and content creation, which made the government enforce the Digital Service Tax.

The agribusiness sector accounted for 14% of employment. Additionally, another 14% of respondents reported being involved in the sale of goods and services, particularly within the supermarket industry. The hotel and tourism sector comprised 12% of the workforce, while 8% were employed in both finance and insurance. The manufacturing sector employed 7% of workers, and transportation accounted for 5% of employment. The construction industry, , which the government has been pushing through the Affordable Housing Program, represented 3% of those employed.

Side Hustles

Despite the variations in employment status, the majority of respondents (71  %) reported having side hustles—small-scale entrepreneurial activities that supplement their income. This highlights the resilience and adaptability of Kenya’s youth, who are leveraging their skills and creativity to navigate an unpredictable economic environment.

Seeking for Employment

Among the individuals identified as unemployed, which constitutes 37% of the surveyed population, a significant 91% are actively seeking employment. Within this group, 33% have reported that their job search has extended over the past two years. An additional 26% have been searching for more than one year but less than two years, while 24% have been in pursuit of employment for a duration of six months to one year. Lastly, 18% have begun their search within the last six months.

Unemployment challenges

When asked about some of the challenges they faced as being unemployed, a staggering 80% of respondents cited a lack of job opportunities as the primary hurdle. Additionally, 42% pointed to the pervasive issue of nepotism and cronysm, expressing frustration over the necessity of personal connections to secure employment. Insufficient networking opportunities were highlighted by 39% of participants, while 34% underscored inadequate support from government and institutions as a barrier. Other significant challenges include lack of work experience (32%), limited access to career guidance (17%), and skills mismatches (17%). Mental health struggles and low morale also emerged, with 6% noting the emotional toll of prolonged unemployment.

Entrepreneurship

The survey revealed a strong entrepreneurial spirit among Kenyan youth, with an overwhelming 87% expressing interest in starting their own businesses. This highlights a growing inclination toward self-employment as a pathway to economic independence and opportunity.

Furthermore, the survey found that 56% of respondents prefer running their businesses full-time, while 39% expressed interest in pursuing entrepreneurship on a part-time basis. Notably, 6% remained uncertain about their preferred approach.

Entrepreneurship Sector

When it comes to sectors of interest, retail and trade emerged as the most desired field, attracting 33% of the respondents. Agriculture followed closely with 27%, reflecting the sector’s longstanding significance in Kenya’s economy. Technology ranked third at 21%, highlighting the growing appeal of innovation and digital solutions among the youth. These preferences underscore a blend of traditional and modern entrepreneurial pursuits shaped by both market opportunities and emerging trends.

Entrepreneurship Barrier

Starting a business in Kenya presents several challenges for youth. A significant 72% of respondents cited lack of access to capital as the primary obstacle, limiting their ability to realize their ideas. Additionally, 9% noted the absence of support systems or mentors, while 7% mentioned market competition as a barrier to sustaining their businesses.

Furthermore, 6% identified a lack of business knowledge and skills, pointing to deficiencies in education and training. Also, 6% expressed uncertainty about starting their ventures, whether due to unclear business ideas or being overwhelmed by too many options. These findings underscore the need for improved access to funding, mentorship, and capacity-building initiatives for young entrepreneurs in Kenya.

Opportunities for young people

A significant portion of the youth in Kenya (60%) holds the belief that ample opportunities exist for young individuals interested in entrepreneurship. However, 33% of the respondents express the contrary view, indicating that they believe there are insufficient opportunities available. Additionally, 7% of the youth are uncertain and do not have a clear opinion on the matter.

Support

Financial support (grants and loans) (82%) – is the most sought-after form of assistance for aspiring young entrepreneurs, with 82% of respondents identifying it as crucial to starting their businesses. This highlights the significant role of access to capital in empowering youth to overcome financial barriers and kickstart their ventures. Mentorship and guidance (51%) – The survey also found that mentorship and guidance are highly valued by young entrepreneurs, with 51% of respondents identifying them as essential forms of support.

Skill training programs (51%) – The survey further revealed that skill training programs are a key need for young entrepreneurs, with 51% of respondents highlighting their importance. These programs play a crucial role in equipping youth with practical knowledge and expertise to manage and grow their businesses effectively.

Government Policies and incentives (45%) –  45% of respondents identified Government policies and incentives as an important factor in starting a business. This highlights the need for favorable policies, such as tax incentives, subsidies, and business-friendly regulations, which can help reduce barriers to entry for young entrepreneurs.

Networking events (39%) – Networking events were recognized as an essential support mechanism, with 39% of respondents emphasizing their importance. These events provide young entrepreneurs with valuable opportunities to connect with potential partners, investors, and industry experts, fostering collaboration and business growth.

Training Programs

The survey revealed that 54% of respondents have engaged in entrepreneurial or business training programs offered by either governmental or non-governmental organizations. Among those who participated, 34% reported that these programs moderately enhanced their entrepreneurial and business skills. Additionally, 29% noted a slight improvement, while 26% experienced a significant enhancement in their skills. Conversely, 10% of participants indicated that they saw no improvement from the training received.

Methodology/About this Survey

This Exclusive Survey was run via the GeoPoll mobile application between the 10th and 15th of November 2024 in Kenya. The sample size was 749, composed of random app users between 18 and 35. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.

Please get in touch with us to get more details about our capabilities, explore more on the theme of youth and employment, or other topics in Africa, Asia, and Latin America.

The post Perception of Kenya Youth on Employment and Entrepreneurship appeared first on GeoPoll.

To answer these questions and more, GeoPoll ran a wide-ranging, nationally representative survey via Computer-Assisted Telephone Interviews (CATI), as part of a bigger, upcoming whitepaper on the impact of AI on research. The findings offer valuable insights for decision-makers and innovators alike. Some key findings include:

• Growing but limited AI awareness, with only 32% of Kenyans aware of AI, but those most familiar with AI are significantly using it.
• With fears that AI threatens an already low employment rate, over 75% of respondents believe AI should be carefully managed and regulated, but very few would support a ban.
• AI is being applied across a diverse set of functions, primarily in areas related to information acquisition/research (37%) and content production (13%), but specialized, day-to-day applications of AI remain niche or less accessible to the general public.
• There are significant opportunities for AI education and adoption.

What’s Inside the Report?

• Comprehensive analysis of AI awareness and usage patterns
• Deep dive into public attitudes toward AI benefits and risks
• Detailed breakdown of policy support and governance preferences
• Critical insights on AI’s benefits, risks, and governance
• Sector-specific analysis of AI relevance and adoption
• Rich cross-tabulated data connecting awareness, familiarity, and perceived importance
• Strategic implications for Kenya’s AI future

Download the Full Report Now – FREE

Complete the form below to receive immediate, FREE access to the full research report and priority notification when our comprehensive AI whitepaper launches:

Contact GeoPoll

Contact us to access specialized data segments from this study, commission a similar AI perception study in your target market, talk about our data for LLM fine-tuning, and learn about GeoPoll’s full range of research capabilities.

The post AI in Kenya: Research Report on Public Awareness, Attitudes, and Expectations appeared first on GeoPoll.

Climate change is one of the most pressing challenges facing Africa today, with its impacts already being felt across the continent. From rising temperatures and unpredictable rainfall patterns to more frequent and severe droughts and floods, climate change threatens the livelihoods of millions of Africans, particularly those in vulnerable communities. As climate-related disruptions continue to exacerbate food insecurity, water scarcity, and health risks, it becomes crucial to understand how Africans perceive these changes and their readiness to adapt.

GeoPoll Climate Change Perception among Africans

At around the same time, nations were starting negotiations about Climate Change action at COP 29 in Baku; GeoPoll was wrapping up data collection for nationwide surveys in Ghana and Uganda to understand public attitudes, perceptions, and behaviors around climate change.

As Africa takes center stage in the climate change conversation, this survey provides valuable cross-sectional information to help policymakers, and organizations better address these challenges and foster resilience. 

Summary

• 93% of the respondents have heard about climate change.
• Social Media (72%) and Television (62%) are the leading source of information for climate change.
• Droughts and water shortage (72%) and Food insecurity due to reduced agricultural yields (58%) are the most significant potential impact of climate change in Africa.
• Extreme heat (40%) and floods (24%) are the most significant potential impacts of climate change on Africa.
• Some people believe that climate change is caused by human activities (78%), while others believe it is a natural process (19%).
• Governments (50%) are the most responsible for addressing climate change in Africa
• Planting trees or participating in environmental initiatives (70%), Reducing waste and recycling (64%) are the top actions to reduce your impact on the environment.

Demographic Overview

The survey collected responses from a diverse group of young Ghanaians and Ugandans. Most respondents were aged 25-34 (50%), with 79% male and 21% female. Most had college degrees (45%).

Key Findings 

Climate Change Awareness

A majority of the respondents 93% agree to be aware of Climate Change affecting the world. 82% stated that they have good understanding of matters climate change.

Source of Information

The top sources of climate change information highlight the blend of digital and traditional channels shaping public awareness. Leading the way, 72% of people turn to social media, which offers rapid access to news, trends, and activist content. Television follows at 62%, delivering a wide reach with news segments and documentaries, while radio, trusted and accessible, informs 45% of people, especially in areas with limited internet access. Newspapers remain a go-to for 33%, indicating a continued appetite for in-depth coverage. Additionally, government campaigns engage 26% of respondents, and friends and family discussions influence 23%, revealing the role of personal connections in spreading awareness about climate issues.

Effects of Climate Change in Africa

When asked if climate change has impacted Africa, a resounding 71% of respondents agree that the effects are significant. Among these, drought and water scarcity stand out as the most visible impact, noted by 72% of respondents. Following closely, 59% highlight food insecurity linked to declining agricultural yields, while 55% point to extreme weather events reshaping communities and landscapes. Economic hardships, cited by 40%, and health issues, noted by 39%, also underscore the sweeping impact on daily life. Other critical concerns include loss of biodiversity and wildlife (34%), rising sea levels and coastal erosion (31%), and even migration from uninhabitable areas (8%), painting a vivid picture of the challenges climate change poses across the continent.

Personal Experience with Climate Change

The study aimed to illustrate the various ways in which individuals’ lives have been impacted by climate change. A significant 66% of respondents indicated that they feel personally affected by this global issue.

Among the specific effects reported, extreme heat emerged as a major concern, with 40% of participants citing it as a significant impact on their daily lives. Additionally, 24% of respondents reported experiencing the adverse effects of flooding, which has disrupted their communities and infrastructure. Food shortages were acknowledged by 20% of those surveyed, highlighting the challenges of maintaining food security in the face of changing climate conditions. Lastly, 12% of respondents expressed concerns about water scarcity, indicating a growing struggle to access this essential resource.

Overall, the findings reveal the tangible and pressing challenges that climate change presents to individuals and communities alike.

Climate change is caused by human activities

When surveyed, some individuals think that human actions are responsible for climate change, while others argue that it is a natural phenomenon or that it doesn’t exist at all. A significant majority, 78%, believe that human activities are the primary cause of climate change. Conversely, 19% deny that climate change is a result of a natural cycle and attribute it to human actions. Meanwhile, 3% are uncertain and require additional information, and 1% do not accept that climate change is occurring.

Action taken by communities

• Reforestation/Tree Planting – The survey indicates that 53% of respondents are actively engaged in tree planting initiatives and are encouraging community members to participate in these efforts. This collective action is aimed at addressing climate change effectively.
• Education and awareness campaigns – 20% are engaged in educational programs and awareness initiatives related to climate change. As social media emerges as the primary source for information, policymakers, NGOs, and organizations have a greater opportunity to utilize these platforms for disseminating climate change information.
• Water conservation measures – 8% of the respondents are taking water conservation measures in order to curb climate change.
• Renewable energy adaptation (8%) – By leveraging solar, wind, hydropower, and other renewable sources, African nations are diversifying their energy mix, reducing dependence on fossil fuels, and enhancing energy security.
• Waste reduction and recycling (6%) – According to StopWaste, waste prevention and recycling are important practices to reduce greenhouse gas emissions-which are the cause of climate change.

Climate Change Urgency

66% of those surveyed indicate that Climate change needs urgent attention in Africa. For many, the urgency stems from witnessing firsthand the effects of extreme weather patterns, dwindling water resources, and the disruption of livelihoods dependent on agriculture and natural ecosystems.

Furthermore, a notable 89% of participants indicate a desire to expand their knowledge about climate change, demonstrating a broad enthusiasm to grasp the issue and its effects on their lives and communities. This willingness to learn expresses the increasing awareness of climate-related challenges and the understanding that informed people can effect change, whether by adopting sustainable practices or advocating for policy reforms. The inclination to acquire more knowledge also signifies a preparedness to accept new insights, tools, and skills that can assist in both adapting to and addressing climate change.

Methodology/About this Survey 

This Exclusive Survey was run via the GeoPoll mobile application between 2nd October and 12th of November 2024 in Ghana and Uganda. The sample size was 630, composed of random app users between 18 and 45. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.

Please get in touch with us to get more details about exclusive GeoPoll surveys, conduct a scientific study of climate change, or other topics in Africa, Asia, and Latin America.

The post Climate Change Perception among Africans appeared first on GeoPoll.

The results offer deep insights into Afghanistan’s evolving media landscape and how millions of Afghans consume television, radio, and digital content in 2024, which can help businesses, broadcasters, and organizations understand the audience landscape in this unique market.

Here, we highlight some key findings from the study and provide free access to the report.

Key Findings

Television Remains Dominant

Television continues to be a significant source of information and entertainment, with 67% of Afghan adults watching TV at least monthly. Key findings include:

• Tolo, Tolo News, and Ariana lead terrestrial TV channels.
• Among satellite channels, Afghanistan International dominates with 47% reach, followed by GEM Bollywood at 36%.
• Female viewership notably exceeds male viewership for several major channels.
• Prime time viewing peaks during the 6 PM-10 PM slot
• Politics, sports, and drama are the most-watched programming genres.

Radio’s Continued Relevance

While radio reaches a smaller audience than television, it remains an important medium, with 38% of adult Afghans tuning in monthly, mostly adults over 18. Here are some findings:

• BBC maintains the highest listenership with 27.35% reach.
• Arman and Azadi follow with 20.69% and 19.33% reach respectively.
• Education, news, and politics are the most popular radio programming genres.

Digital Media’s Growing Impact

The digital transformation in Afghanistan is evident through solid engagement with online platforms:

• 60% of Afghans access the internet on an average day.
• 61% use social media platforms daily.
• 28% consume television or video content online.

Digital Platform Preferences:

• YouTube leads video streaming platforms with 69% usage
• Facebook dominates social media with 47% usage, followed by Instagram.
• Emerging platforms like TikTok and Snapchat show growing adoption at 7% each

Download the FREE Report

Want to dive deeper into Afghanistan’s media landscape? Download our comprehensive report to get insights into:

• Media audience universe estimates, with detailed demographic breakdowns.
• Top Terrestrial and Satellite TV Stations by reach and gender, with hour-by-hour audience tracking.
• The most watched TV programme genres.
• Radio station rankings by reach and gender.
• Top radio genres.
• Internet access and usage.
• Top social media platforms
• Top Streaming Video OnDemand (SVOD) platforms.

Fill out this form to get the free report:

Implications for Media Stakeholders

Reliable audience data is crucial for sustaining a functioning media ecosystem, especially in a complex environment like Afghanistan. The GeoPoll Media Viewership Survey provides broadcasters, advertisers, and organizations with insights to optimize programming, allocate resources effectively, and understand what content resonates most with the public.

For example, the data suggests a multi-platform approach may be practical, combining traditional broadcast media with digital channels to maximize reach.

Overall, despite ongoing challenges, Afghanistan maintains a diverse and active media ecosystem, with audiences engaging across traditional and digital platforms. This further points to the continuing importance of media in Afghan society and its role in keeping the population informed and connected.

To learn more about this study and our work in Afghanistan and across the world, please contact us.

The post Afghanistan Media Landscape: Key Insights from GeoPoll’s 2024 Survey appeared first on GeoPoll.

During health crises, it is crucial for the global health agencies non-governmental organizations, governments, and national health bodies to play a vital role in combating misinformation. To enhance these efforts, they should prioritize proactive communication and utilize data intelligently.

Proactive, Transparent Communication

To effectively combat misinformation, it’s crucial to communicate clearly, consistently, and in a timely manner. Health organizations should provide the public with reliable and easily understandable information through various channels, such as social media, SMS alerts, and local and national media outlets.

GeoPoll data revealed that many people in sub-Saharan Africa turned to social media for news updates, but often encountered conflicting or false information. To address this, global health agencies should use social media platforms alongside other media outlets to flag or remove harmful content and amplify verified information.

Leveraging Data for Targeted Interventions

Health organizations can customize their messaging by examining data to target particular worries or misunderstandings within vulnerable populations or the public in general.

GeoPoll’s insights from mobile surveys and real-time data collection can be instrumental in identifying misinformation trends and understanding public sentiment in specific regions.

For example, in sub-Saharan Africa, GeoPoll found that communities with lower access to healthcare or education were more likely to believe in rumors about COVID-19 vaccines. The study showed that less than half the respondents (48%) believe they have been provided enough trustworthy information about the COVID-19 vaccine. Persistent rumors around the vaccine have clearly degraded peoples’ confidence in the information available to them and demonstrate the importance of stakeholders battling misinformation around vaccines.

Track Misinformation

Identifying the spread of misinformation in healthcare is essential for health organizations and policymakers. It allows them to monitor the sources of false information, track the exposure of the audience, and adjust their communication strategies accordingly.

GeoPoll Audience Measurement is an effective solution for monitoring media consumption habits and gaining insights into the dissemination of information across different channels. Through the use of real-time data collection, GeoPoll offers valuable understanding of audience behavior, media reach, and content interaction.

Future Approaches to Health Misinformation

In order to combat misinformation effectively, it is essential to make ongoing investments in technology and local expertise. GeoPoll’s mobile survey tools and real-time data collection provide valuable resources for monitoring public opinion and misinformation trends in developing regions. By integrating these tools with the health decision makers, extensive global health knowledge, organizations can enhance their ability to respond to health crises with accuracy and cultural awareness.

The cost of misinformation in the health sector is far too high to ignore, and only through collaborative efforts can we ensure that accurate information prevails during future health crises.

GeoPoll’s contribution to Health care and information

GeoPoll has made significant contributions to healthcare and information dissemination, particularly in emerging markets. By leveraging mobile technology, GeoPoll conducts large-scale surveys that provide real-time data on health trends, disease outbreaks, and public health behaviors. This information helps governments, NGOs, and healthcare organizations make informed decisions and implement targeted interventions.

Examples of GeoPoll’s Health Related Survey and report include

• GeoPoll conducted a remote study in 12 countries in sub-Saharan Africa to understand the effects of COVID-19 on the region, revealing broad-reaching implications across all sectors. The study assessed how people were protecting themselves against the virus, including measures such as social distancing, handwashing, and respiratory hygiene. Less than half the respondents (48%) believe they have been provided enough trustworthy information about the COVID-19 vaccine. Persistent rumors around the vaccine have clearly degraded peoples’ confidence in the information available to them and demonstrate the importance of stakeholders battling misinformation around vaccines.

• Mpox Outbreak in the Democratic Republic of Congo: GeoPoll conducted a nationwide survey in the DRC to assess public awareness and concern about the mpox outbreak. Respondents’ primary sources of information about the mpox outbreak include social media (65%), TV (45%), radio (36%), and word of mouth (32%). Social media remains the most used source across gender and age groups. The most trusted source for information about mpox, however, is healthcare workers (52%). TV (37%), Radio (30%), and newspapers (24%) are also considered more trustworthy as a source than social media (23%).
• Zambia Cholera Outbreak: To assess public awareness and concern about the cholera outbreak, GeoPoll conducted a nationwide survey in Zambia using its proprietary Computer Assisted Telephone Interviewing (CATI) application. The survey findings revealed that less than a quarter of respondents have heard about cholera cases in their community or neighborhood (22%). That proportion increases to 43% in Lusaka where the outbreak was first reported and that remains the most-affected province. Conversely, only 5% of respondents from Muchinga say they have heard about cholera cases in their community.
• Parent Perceptions of the Malaria Vaccine in sub-Saharan Africa: To explore parents’ perceptions of the new and potentially revolutionary malaria vaccine, GeoPoll conducted an SMS mobile phone-based survey in February 2022 in several high-burden malaria countries: three from the original vaccine trial (Ghana, Kenya, and Malawi), as well as Nigeria, the Democratic Republic of the Congo (DRC), Uganda, and Mozambique. Although more than 30 million African children under the age of five suffer from vaccine-preventable diseases every year, and half a million die, only 81% of parents in our study “strongly agree” with the statement that vaccines benefit their child’s health. That number drops down to 75% in Malawi and 67% in Ghana. Parents in Mozambique are the most likely to strongly agree with the statement at 91%.

• Ebola in DRC: As international aid organizations enacted plans to slow the spread of Ebola in DRC and mitigate its long-term effects, GeoPoll released the results of an SMS survey conducted with 483 people on-the-ground in the North Kivu province, including over 300 individuals in the city of Goma. The study showed that public places are seen as the highest risk areas for exposure to Ebola, with 41% stating public transport posed the biggest risk to exposure and 39% stating general public places were the biggest risk. 86% reported that they knew how to prevent themselves from contracting Ebola.

Contact us to learn more about how GeoPoll collects real-time health information to help governments, communities, donors, and implementing partners identify critical issues in health crises and health service delivery, strengthen health systems, refine social and behavior change (SBC) messaging, and respond to global health security threats.

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Plan International’s adjoining #UniteForPeace global campaign, launching for International Day of the Girl, calls for action across the research recommendations and seeks to mobilize the public and decision-makers to stand in solidarity with girls and all young people living in conflict.

Methodology

GeoPoll was proud to partner with Plan International in this important initiative, contributing to the collection of data that underpins the report’s findings. Using primarily our computer-assisted telephone interviewing (CATI) capabilities and mobile surveys, we reached over 10,000 young people living in conflict areas across nine countries: Cameroon, Colombia, Ethiopia, Lebanon, Mozambique, Nigeria, Sudan, Ukraine, and the Philippines.

The research combined Plan International’s expertise and in-depth qualitative interviews among youth with GeoPoll’s quantitative surveys, capturing the statistics and the personal stories that reveal the day-to-day realities for girls, boys, young women, and young men in conflict zones.

Findings

The results are both heartbreaking and an urgent call to action:

• Girls and young women face a gauntlet of increased risks, from sexual violence to forced early marriage to the associated emotional distress.
• Boys and young men grapple with the threat of conscription into armed groups.
• Despite it all, these young people still dare to dream of peace and a brighter future and supporting them is critical.

The impact of Plan International’s report extends far beyond awareness. It serves as a clarion call for:

• Immediate ceasefires and renewed peace efforts.
• An end to violations against children in conflict zones.
• Gender-sensitive approaches to humanitarian aid and education.
• Increased psychosocial support for conflict-affected youth.

Read the Still We Dream report

We encourage you to read the full report and delve into the stories, data, and recommendations that can shape an international approach to supporting youth in conflict zones.

Read Still We Dream: Girls and Young People Living Through Conflict and join Plan International’s #UniteForPeace campaign here: https://plan-international.org/publications/still-we-dream

About GeoPoll

GeoPoll provides full-service research solutions in over 120 countries globally, focusing on low- and middle-income countries. Every year, GeoPoll completes more than 5 million surveys via multiple mobile-based remote and in-person data collection modes, powered by a network of 10,000+ interviewers from 65 call centers, local teams, and direct partnerships with mobile network operators. Contact us to learn more about this project and our capabilities. 

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As the global health community springs into action to support the DRC’s government-led response, GeoPoll conducted a nationwide survey in the DRC to assess public awareness and concern about the mpox outbreak. The remote mobile phone-based survey addressed a number of topics related to the outbreak, including:

• Awareness of the mpox outbreak in the DRC
• Understanding of mpox transmission and symptoms
• Household and community mpox experience and risk
• Awareness of the mpox vaccine
• Intent to vaccinate for mpox and reasons for hesitancy
• Sources of mpox and public health information
• Assessment of the government’s reaction to the outbreak

Findings from the survey show that almost all respondents are aware of the current mpox outbreak in the DRC (92%), primarily hearing about it through social media. Most are also familiar with the symptoms and recommended prevention measures for the disease.

Vaccination presents a different story, however, with only 39% of respondents aware that an mpox vaccine is available, and only 35% likely to get the vaccine if it is. The primary drivers of hesitancy include uncertainty about the vaccine’s effectiveness, lack of knowledge/awareness, and potential health risks. Distrust of health facilities also presents an obstacle.

Click below to download GeoPoll’s full written report on the mpox outbreak in the DRC or scroll down to view the survey data in the interactive dashboard.

Interactive Data Dashboard

Dive deeper into GeoPoll’s data on the mpox outbreak in the Democratic Republic of Congo using the interactive dashboard below. The dashboard provides responses to each question in the survey, filterable by gender, age group, and province.

Collect Data During Humanitarian Crisis with GeoPoll

GeoPoll is a full-service market and social research agency that conducts surveys via computer- assisted telephone interviewing (CATI), computer-assisted personal interviewing (CAPI), short message service (SMS), WhatsApp, and mobile web/mobile application communications. We also conduct online and offline qualitative research.

GeoPoll regularly conducts international development and humanitarian aid research for United Nations agencies, NGOs, governments, humanitarian groups and other stakeholders in the development and relief sectors.

In times of crisis, GeoPoll’s mobile surveys can reach aid beneficiaries and vulnerable populations to collect vital data on food security, disaster relief, and more. Our remote research capabilities and innovative technology platform allow GeoPoll to survey communities that are inaccessible following natural disasters, conflict, or disease outbreaks, enabling organizations to gather on-the-ground insights in real-time and disseminate information quickly and safely.

For more information about GeoPoll and this report, contact us today.

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GeoPoll, alongside Kantar, Integrate, Analysis, and other partners, conducted extensive surveys across more than 30 countries to assess the most admired brands. The results of the 14th edition were announced in May, with country announcements ongoing. Last week, the results for Uganda were announced, and we are happy to share the results. 

The findings unveiled a surprising revelation: while 86% of consumers admire African brands, only 14% of the most admired brands are actually manufactured in Africa.  

Similarly, the survey indicated that 65% of Ugandans have confidence in local brands, demonstrating a high level of trust and support for products and services made in Uganda. However, only 35% of respondents reported actively consuming these local brands. This significant gap between confidence and consumption highlights the larger obstacles that African brands encounter throughout the continent. 

The ceremony took place at Fontis Residence Hotel in Kampala, saw Thebe Ikalafeng, Chairman of Brand Africa, and Publics Africa Communications present awards to the most admirable Ugandan brands. 

Uganda’s Most Admired Brands   

Most Admired Consumer, Non-cyclical Brands 

Most Admired Personal Care Brands 

Most Admired Alcoholic Beverages Brands 

Most Admired Non-Alcoholic Beverages Brands 

Most Admired Telecommunication Brands 

Most Admired Electronics/Computers Brands 

Most Admired Apparel Brands 

 Most Admired Auto-Manufacturers Brands 

Most Admired Sports and Fitness Brands   

Most Admired Technology 

Most Admired Financial Services Brands 

Most Admired Media Brands 

Most Admired Doing Good for Society, Environment and People   

Most Admired African Brands 

Country Contributing to a Better Africa 

Most Admired Brand in Ugandan 

Most Admired Ugandan Brand 

At the ceremony, Ms. Doreen Silver Katusiime, the Permanent Secretary at Uganda’s Ministry of Tourism, Wildlife and Antiquities, emphasized the significance of the awards in relation to Uganda’s goal of promoting local content and fostering sustainable economic development. She stated, “Uganda takes great pride in hosting the Brand Africa 100 Awards, an event that deeply resonates with our vision of nurturing local talent and driving sustainable economic growth. The acknowledgement of these brands today extends beyond mere celebration of success; it serves as an inspiration for future generations of African entrepreneurs to strive for excellence and contribute to the ongoing prosperity of the continent.” 

Performance of African Brands 

African brands have retained a 14% share of Top 100 most admired brands in Africa for the second year in a row. African brands, led by South African telecommunications group, MTN, Nigerian conglomerate, Dangote, South African media group, DStv are among the overall most admired brands across the continent. Click here to get the full Top 100 most admired brands in Africa 

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