Unmatched insights from the largest media landscape survey ever conducted in the Democratic Republic of the Congo
- Face-to-face in-home interviews with over 23,000 Congolese residents across all 145 territories*
- Conducted over four waves from January to December 2023, by a team of 499 interviewers using the GeoPoll Computer Assisted Personal Interviewing (CAPI) interviewer application
- Interviews were GPS tagged & other details such as response patterns & time taken between questions were remotely tracked as quality control mechanisms
All demographics available as dashboard filters for targeted analysis & planning
Media audience ratings based on next day recall, with additional profiling based on viewing behaviour & content preferences
Media audience ratings based on next day recall, with additional profiling based on listening behaviour & content preferences.
Explore the interactions between media platforms as multiple media touchpoints compete for audience attention
Does the radio or television programming have the audience’s undivided attention?
How likely is the audience to share the content via word of mouth or social media?
The report is available as an interactive data dashboard with ten built-in demographic & behavioural filters, plus full crosstab functionality between all data points and the capability to export results to Excel, Powerpoint etc.
for a full demo and pricing