Immediately respond to changes in brand health using ongoing data
GeoPoll works with leading FMCG brands throughout Africa, Asia and the Middle East who need to reach extremely specific audiences to track ongoing brand health metrics. We currently work with the top 5 FMCG customers on a monthly basis to help them meet their brand health tracking needs.
Using GeoPoll’s mobile data collection and panel of respondents, brands can track custom metrics across multiple countries at once, enabling them to immediately view changes in brand health, product awareness, competitor positioning, and more.
Brand Health Metrics
Some of the common brand health metrics GeoPoll can track over time using daily, weekly, or monthly surveys to your target audience include:
Consumer Habits
Measure how your customers perceive your brand versus competitors
Consumer Habits
Identify the preferences of your target audience over time
Success of Promotions
Identify your most successful promotions and their results
Advertisement Awareness
Track knowledge and perceptions of advertising campaigns
Quality and Value Perceptions
Assess perceptions of your products through unbiased feedback
GeoPoll Advantages
How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.
Extensive Call Center Network
GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.
Existing Database of Respondents
GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.
Multi-Modal Data Collection
Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.
Full Service Research Team
Our experienced team manages everything from questionnaire design to interviewer training and data analysis.