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As part of Kantar-GeoPoll Media Measurement‘s daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in Ghana for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us.
Top TV Stations
In Q1 the top TV stations by audience ratings in Ghana were UTV, TV3, and Adom TV. While the top stations remained the same from Q4 2015, we did see some differences in ratings for each station. UTV went down from an average rating of 4.0 to 3.8, TV3 went down from an average rating of 3.8 to 3.5, while Adom TV picked up ratings, increasing from 2.1 from October – December 2015, to 2.9 from January – March 2016. Joy Prime, the number 4 station, increased their ratings from 2.1 to 2.2 in Q1. GTV, Gh One, Joy News, Viasat One, and Metro TV all remained in the same positions from Q4 to Q1, with ratings staying consistent. The full ratings chart can be seen below:
Top Radio Stations
Ghana has a highly fragmented radio audience due to the large number of local radio stations that are available in various areas of the country. Therefore, when we take a national view at the radio stations with the most audience share we see that, on average, over 60% of those listening to the radio at a given time are listening to a station which does not have more than 2% in national share. The top stations which do rank nationally only have a share of 4% or less. Average national share for Q1 2016 can be seen below:
To get a complete breakdown of Ghana media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.
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