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Without the measurement and data infrastructure to enable this accountability, global clients’ African media budgets often do not get the investment they deserve. A lot of ad spend is wasted, either because it is reaching the wrong target audience, or it is reaching the right audience but less cost effective than it should be. It has previously been very difficult to monitor the return on investment of ad spend as there has not been a consistent, objective way of tracking campaign reach and frequency. Until Now!!!
The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Kenya, Uganda, Nigeria, Ethiopia, Rwanda, and Afghanistan to provide media insights into markets where data is scarce. You no longer need to bet on which media channel is most effective for your advertising expenditure.
GeoPoll’s overnight media ratings deliver daily insights on audience measurement data for TV, Radio, and Print.
The Highlights
Uganda
Capital FM has the most ratings in the Central region, Uganda with an average of 4.7 between 6-10AM. During peak hours, NTV has the most viewership having its peak being spotted at 9PM with an average of 6.9.
Kenya
Kiss FM being an English station continues to perform among the top 5 competing with Kiswahili stations that have traditionally dominated. There is a stiff competition between KTN and NTV for the 2nd position in ratings.
View report.
Nigeria
Radio listeners in Nigeria tends to spent most of their time listening to Ray Power FM, Wazobia FM and Cool FM throughout the day. Channels TV is the leading TV station in Q4, 2017 in Nigeria with its most being spotted at 9.30PM with an average of 3.2.
View report.
Ethiopia
FBC (Fana) has the most viewership in Ethiopia with its highest point being between 6-8AM with an average of 10.9. Kana leads in ratings during peak hours while having its peak being at 8.30PM with an average of 9.3. EBS attains the 2nd position
View report.
Afghanistan
Arman FM is the first in ratings throughout the day with its peak being between 4-6PM. Radio Azadi takes the 2nd position in ratings. TV Viewers in Afghanistan are loyal to Tolo TV during Peak hours. The highest ratings of Tolo TV are spotted at 7PM and 9PM with an average of 2.2.
View report.
Rwanda
Rwanda radio listeners are loyal to Radio Rwanda throughout the day with its highest point being between 8-10PM. Rwanda TV has the most affinity from TV viewers in Q3, 2017 during peak hours. Its highest point is being spotted 8PM with an average of 5.3.
View report.
About Media Measurement
GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.
GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement
Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.
The post Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East appeared first on GeoPoll.
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]]>Steve Gutterman, CEO of GeoPoll, added “Over the past three years, our clients in East & West Africa have used GeoPoll’s media data to view audience shifts in real-time, assess the performance of their advertisements, and monitor viewership of one-off events. GeoPoll Media Measurement will further impact the media landscape in Ethiopia by bringing a reliable, real-time solution to audience measurement that has been vetted by researchers at both GeoPoll, and Kantar Media. “
GeoPoll started its media measurement service in June 2014, becoming the largest provider of overnight audience data for TV, radio, and print in Africa. In the past year, GeoPoll has built on its flagship product by adding tools for media planning and post-campaign evaluation, allowing brands and agencies to assess the performance of their advertisements in near real-time. The joint product with Kantar Media will refine the mobile data methodology that GeoPoll has used to collect daily audience data.
GeoPoll’s Media Measurement Service is already running in eight other African countries: Kenya, Ghana, Uganda, Tanzania, Rwanda, Mozambique, Democratic Republic of Congo, and Nigeria.
GeoPoll is the largest provider of daily share, audience size, and ratings data in Africa, and with the addition of Ethiopia, GeoPoll’s Media Measurement service runs off GeoPoll’s multi-modal survey platform, which sends surveys to a database of over 300 million users via SMS, voice, and mobile web.
Press Contact
Njeri Wangari
njeri(at)GeoPoll(dot)com
The post GeoPoll becomes the only daily and Independent Media Measurement Service in Ethiopia appeared first on GeoPoll.
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