The report which was launched in Accra, Ghana on 25^th July 2017 titled ‘Media Ownership Monitor’, is based on extensive research that maps out the current ownership status of media in the country as well as focus on the legal framework that regulates the media space in Ghana.

Through GeoPoll’s media monitoring service which was launched in Ghana in June 2014, the project was able to draw the most recent, deep and extensive audience measurement data on the reach and audience share of all TV, Radio and Newspaper media both on a national and regional level in Ghana. This enabled the project determine the levels of audience reach and affinity  towards  the various  media platforms and the extent to which these respective media platforms could shape public opinion depending on the media platform’s ownership and its affiliations.

According to a press release for the media ownership research report, there is a lack of transparency and limited access to ownership information in the media industry in Ghana. By collating the audience measurement data from GeoPoll on the top media stations in the country, the report was able to collect further data on the nature of the ownership, whether private or state owned. This also further helped the research team probe on political affiliations which could lead to lack of objective journalism.

The research findings which are available in a publicly accessible website contain a vast database of all the major media outlets, the companies that own the various media (print, TV, Radio and Online), as well as the faces behind these media companies.

GeoPoll’s media measurement service is currently running in 7 African countries including Ghana providing business and organisations with overnight ratings data for radio, TV and newspapers.

Get  the latest media ratings from Ghana.

The post Who Owns the Media in Ghana; A Research Project appeared first on GeoPoll.

In a hotly contested election that has seen the incumbent president, John Mahama fight it out with the NPP party candidate, Nana Akufo-Addo, the Media consumption in Ghana shows clear ratings jump on TV and radio in concurrence with the Ghanaian elections.

Earlier today (Friday 9th), according to AlJazeera, the opposition leader said that he was ‘quietly confident’ that he had beaten President John Mahama.  Ghananians have turned to all sources of news and information to know their next president with TV and Radio experiencing a spike in audiences. The hashtag #GhanaDecides has been trending for 3 days now.

Most watched Ghanian TV station & Radio Station during Election Week

From the graphy below, UTV had the highest viewership during the election week (2nd – 8th December 2016). The higest peak point was 20:00hrs when the station had 1.2M viewers.

Peace FM has been the most listened to station achieving its highest peak on Thursday 8th December with over 900,000 respondents saying they had listened to the radio station.

Leading Media stations on Election Day

On Election day, Adom TV had the highest viewership peaking at 1.2M viewers at 20:30.

Peace FM had the highest listenership peaking at 870,000 viewers from 6-8am. Adom FM and Peace FM shared the 2nd highest peak with 833,000 viewers between 20:00 – 22:00hrs

The election result tallying is now in its 2nd day and the elections results were yet to be announced at the time of publishing this article.

This Ghana Media report and audience rating during the elections is part of the GeoPoll Media measurement service.

GeoPoll Media Measurement is currently available in  Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, and Uganda.

The post Adom TV & Peace FM dominate Ghana Media on Election day appeared first on GeoPoll.