Measuring the effectiveness of traditional advertising channels—like television and radio—is a unique challenge because there is no inherent way to attribute sales […]
In 2024, GeoPoll continued to deliver on its mission of providing reliable data to drive decision-making across the globe. Over the year, […]
The ongoing civil war in Sudan has left nearly 30 million people in desperate need of humanitarian assistance. The violence has pushed […]
Across Africa, youth and women have been touted to be the heart of transformational development. Programs and projects aimed at empowering these […]
According to the NCPD, youth, who form 35% of the Kenyan population, have the highest unemployment rate of 67%. With limited formal […]
As artificial intelligence (AI) reshapes the global technological landscape, understanding public perceptions and readiness becomes crucial. So, how are Kenyans perceiving and […]
According to the United Nations, Climate change refers to long-term shifts in temperatures and weather patterns. Such shifts can be natural, due […]
In May 2024, GeoPoll conducted the GeoPoll Media Viewership Survey, a comprehensive survey of Afghanistan’s media landscape, offering a detailed understanding of […]
The cost of misinformation in the health sector is one of the most tangible examples of its harmful effects. During the height […]
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