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Ghana, with a population of over 33 million people, is currently experiencing a significant digital transformation. Government initiatives such as the National Fiber Optic Backbone Infrastructure and the Digital Ghana Agenda have improved internet accessibility throughout the country. Mobile technology, especially services like MTN Mobile Money and Vodafone Cash, has revolutionized sectors such as finance, education, and healthcare. The technology startup ecosystem, supported by incubators and accelerators, is contributing to economic development and job creation nationwide. Ghana is well-positioned to take advantage of the Fourth Industrial Revolution for inclusive growth and sustainable development.
Mobile Penetration Rate in Ghana
In 2024, mobile penetration in Ghana experienced significant growth. According to GSMA Intelligence, there were approximately 38.95 million mobile connections, representing 113% of the population. This suggests widespread use of multiple SIM cards, which is common in many African countries.
Mobile Internet
According to industry reports, mobile internet is playing a crucial role in connecting more Ghanaians to the digital world. By the beginning of 2024, around 70% of mobile connections in Ghana were broadband, ranging from 3G to 5G, up from 68% in the previous year. The number of mobile connections has consistently grown, reflecting an increasing adoption of mobile internet services.
Nevertheless, like in other parts of the world, there are challenges. Many people within the reach of mobile broadband services do not use the internet. This highlights the need to focus on improving digital literacy and affordability to ensure that everyone in Ghana can benefit from connectivity.
Mobile Money
Since its introduction in 2009, mobile money has brought about a significant transformation in Ghana’s financial sector. Services like MTN Mobile Money, Vodafone Cash, and AirtelTigo Money have played a pivotal role in expanding financial inclusion and driving economic growth in the country.
Notably, Ghana has emerged as a frontrunner in Africa with these platforms empowering 23.4 millions of Ghanaians to access various financial services using just their mobile phones. From money transfers to bill payments, savings, and even obtaining loans, mobile money has revolutionized the way people manage their finances. This widespread adoption of mobile money has reduced dependency on cash, improved financial accessibility in rural areas, and provided small businesses with secure and hassle-free payment options.
GeoPoll’s Mobile Research in Ghana
GeoPoll’s robust database of survey respondents in Ghana is used to conduct research projects via mobile phones. Our direct connection with mobile network operators in Ghana allows us to send free mobile-based surveys for respondents to participate in and immediately provide respondents with the earned incentive the moment a questionnaire is completed. With over 7 million completed surveys and over 2 million respondents in Ghana, we run surveys via SMS, voice calls (CATI) in-person (CAPI), mobile web, mobile application, and mobile-based focus groups. To learn more about our research capabilities in Ghana and beyond, contact us today.