Brand Africa 100 is a leading authority on brand research across the continent, providing valuable insights into African consumers’ brand preferences and perceptions.
GeoPoll, alongside Kantar, Integrate, Analysis, and other partners, conducted extensive surveys across more than 30 countries to assess the most admired brands. The results of the 14th edition were announced in May, with country announcements ongoing. Last week, the results for Uganda were announced, and we are happy to share the results.
The findings unveiled a surprising revelation: while 86% of consumers admire African brands, only 14% of the most admired brands are actually manufactured in Africa.
Similarly, the survey indicated that 65% of Ugandans have confidence in local brands, demonstrating a high level of trust and support for products and services made in Uganda. However, only 35% of respondents reported actively consuming these local brands. This significant gap between confidence and consumption highlights the larger obstacles that African brands encounter throughout the continent.
The ceremony took place at Fontis Residence Hotel in Kampala, saw Thebe Ikalafeng, Chairman of Brand Africa, and Publics Africa Communications present awards to the most admirable Ugandan brands.
Uganda’s Most Admired Brands
Most Admired Consumer, Non-cyclical Brands
| |
Ugandan |
|
Non-Ugandan |
| 1 |
Mukwano Products |
1 |
Unilever (UK) |
| 2 |
Jesa Milk |
2 |
White Star (South Africa) |
| 3 |
Lato Milk |
3 |
Blue Band (UK) |
Most Admired Personal Care Brands
| |
Ugandan |
|
Non-Ugandan |
| 1 |
Movit |
1 |
Nivea (Germany) |
Most Admired Alcoholic Beverages Brands
| |
Overall Admired Brands |
| 1 |
Nile Breweries (Uganda) |
| 2 |
Nile Special (Uganda) |
| 3 |
Uganda Breweries (Uganda) |
Most Admired Non-Alcoholic Beverages Brands
| |
Overall Admired Brands |
| 1 |
Coca-Cola (USA) |
| 2 |
Pepsi (USA) |
| 3 |
Rwenzori Water (Uganda) |
Most Admired Telecommunication Brands
| |
Overall Admired Brands |
| 1 |
MTN (South Africa) |
| 2 |
Airtel (India) |
| 3 |
Safaricom/M-Pesa (Kenya) |
Most Admired Electronics/Computers Brands
| |
Overall Admired Brands |
| 1 |
Samsung (South Korea) |
| 2 |
Apple (USA) |
| 3 |
Tecno (China) |
Most Admired Apparel Brands
| |
Overall Admired Brands |
| 1 |
Timberland (USA) |
| 2 |
Bata Shoes (Switzerland) |
| 3 |
Asos (UK) |
Most Admired Auto-Manufacturers Brands
| |
Overall Admired Brands |
| 1 |
Toyota (Japan) |
| 2 |
Mercedes Benz (Germany) |
| 3 |
BMW (Germany) |
Most Admired Sports and Fitness Brands
| |
Overall Admired Brands |
| 1 |
Nike (USA) |
| 2 |
Adidas (Germany) |
| 3 |
Jordan (USA) |
Most Admired Technology
| |
Overall Admired Brands |
| 1 |
Google (USA) |
| 2 |
Jumia (Nigeria) |
| 3 |
Amazon (USA) |
Most Admired Financial Services Brands
| |
Ugandan |
|
Non-Ugandan |
| 1 |
Centenary Bank |
1 |
Standard Bank/Stanbic (South Africa) |
| 2 |
DFCU |
2 |
ABSA (South Africa) |
| 3 |
Post Bank |
3 |
Equity Bank (Kenya) |
Most Admired Media Brands
| |
Ugandan |
|
Non-Ugandan |
| 1 |
NBS Television |
1 |
Nation Media/NTV (Kenya) |
| 2 |
Next Media |
2 |
DStv (South Africa) |
| 3 |
BBS Terefayina |
3 |
BBC (UK) |
Most Admired Doing Good for Society, Environment and People
| |
Ugandan |
|
Non-Ugandan |
|
NGO |
| 1 |
Centenary Bank |
1 |
MTN (South Africa) |
1 |
UNICEF/United Nations (Int.) |
| 2 |
NBS |
2 |
Coca Cola (USA) |
2 |
WHO/OMS (Int.) |
| 3 |
BBS Terefayina |
3 |
Tecno (China) |
3 |
Croix rouge/Red Cross (Int.) |
| 4 |
Rwenzori Water |
4 |
Unilever (UK) |
4 |
NEMA (Uganda) |
| 5 |
Nile Breweries |
5 |
Standard Bank/Stanbic (South Africa) |
5 |
USAID (USA) |
Most Admired African Brands
| |
Ugandan (Spontaneous Recall) |
|
Ugandan (Aided Recall) |
| 1 |
MTN (South Africa) |
1 |
MTN (South Africa) |
| 2 |
Dstv (South Africa) |
2 |
Dstv (South Africa) |
| 3 |
Coca-Cola (USA) |
3 |
Mukwano Products (Uganda) |
Country Contributing to a Better Africa
| 1 |
Uganda |
6 |
Kenya |
| 2 |
South Africa |
7 |
Rwanda |
| 3 |
USA |
8 |
Egypt |
| 4 |
Nigeria |
9 |
UK |
| 5 |
China |
10 |
Tanzania |
Most Admired Brand in Ugandan
| |
Overall Admired Brand |
| 1 |
Coca Cola (USA) |
| 2 |
MTN (South Africa) |
| 3 |
Samsung (South Korea) |
Most Admired Ugandan Brand
| |
Ugandan |
| 1 |
Mukwano Products |
| 2 |
Movit |
| 3 |
Nile Breweries |
At the ceremony, Ms. Doreen Silver Katusiime, the Permanent Secretary at Uganda’s Ministry of Tourism, Wildlife and Antiquities, emphasized the significance of the awards in relation to Uganda’s goal of promoting local content and fostering sustainable economic development. She stated, “Uganda takes great pride in hosting the Brand Africa 100 Awards, an event that deeply resonates with our vision of nurturing local talent and driving sustainable economic growth. The acknowledgement of these brands today extends beyond mere celebration of success; it serves as an inspiration for future generations of African entrepreneurs to strive for excellence and contribute to the ongoing prosperity of the continent.”
Performance of African Brands
African brands have retained a 14% share of Top 100 most admired brands in Africa for the second year in a row. African brands, led by South African telecommunications group, MTN, Nigerian conglomerate, Dangote, South African media group, DStv are among the overall most admired brands across the continent. Click here to get the full Top 100 most admired brands in Africa
