Audience measurement data in emerging markets
GeoPoll’s Audience Measurement Methodology
GeoPoll Audience Measurement collects TV and radio data daily using a unique methodology developed in conjunction with Kantar Media. GeoPoll can also conduct custom audience studies to gather information about station or program viewership, audience perceptions, and more.
phase 1
GeoPoll recruits nationally representative panelists to participate in regular audience surveys
phase 2
When panelists are added, GeoPoll collects in-depth data on demographics, habits, preferred brands, and more
phase 3
Audience measurement surveys are sent via several mobile modes once every 4 hours
phase 4
Ratings are available next-day in the GeoPoll dashboard. Data can be filtered by demographics, location, and more
Audience Measurement Tools
GeoPoll provides several tools that enable you to view TV and Radio ratings, calculate ROI of ad spend, and plan future campaigns. All tools are available through GeoPoll’s online dashboards.
Online Ratings Data
GeoPoll's dashboard provides audience size, ratings, and channel share data with the ability to view data by key demographics and date range
Media Planning
Our media planning tool enables advertisers to plan future ad spend, find top-rated ad slots, and export data to Excel and other tools
Post-Campaign Evaluation
After your advertising campaigns have run, use GeoPoll's post campaign evaluation tool to evaluate prior ad spend and measure return on investment